Moz Launches Tool to Help SEOs Make Sense of Google's 'Page Experience' Updates

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The new Performance Metrics tool analyses performance factors impacting rankings and gives tips for staying visible on the SERPs

Moz announced the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro. The new feature, which had an initial beta release last Spring, enables SEOs and site owners to automate and streamline performance analyses, which was previously time-intensive. It also provides insights from Moz Search Scientists on improving the overall on-site user experience.

The Performance Metrics suite pulls in all Core Web Vitals and additional performance metrics that Moz customers should consider fixing to help improve their on-page user experience and, in turn, continue ranking.

“SEOs shouldn’t assume Google is done with Page Experience, just because their initial update was finally rolled out. As more and more sites start passing the Core Web Vital thresholds, its impact on ranking will become more noticeable. We wanted to offer SEOs a way to automatically analyse their pages for performance and ensure they’re armed with the right information on how to improve the overall user experience to help achieve their goals. The Performance Metrics suite does all that and more directly on the Moz Pro platform,” said Tom Capper, Senior Search Scientist, Moz.

The enhanced feature allows Moz customers to track URLs on a weekly automated and on-demand basis across desktop and mobile devices, handy for the desktop rollout of the Page Experience update later this year. Showcasing performance scores over time helps users keep an eye on developing issues before affecting a site’s SERP visibility, traffic volume, and conversion goals. After prioritising pages that need help meeting Core Web Vital thresholds, users can implement Moz’s recommended updates and then report on the impact of their efforts with custom reports.