Kochava Launches Search Ad Mavens To Optimise Keyword Targeting 

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Kochava, a real-time data solutions company for omnichannel attribution and measurement, has launched Search Ads Maven to help marketers optimise their keyword targeting and conquest keywords.

Search Ads Maven is a suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and Apple Search Ads (ASA) campaign management.

It integrates with ASA, Slack, and mobile measurement partners to see performance against post-install goals. Search Ads Maven then synchronises everything configured in ASA.

Users can also integrate Search Ads Maven with multiple ASA accounts, allowing them to use a single dashboard to manage app search optimisation for many customers. Search Ads Maven incorporates all the capabilities of ASA and includes Apple Search Tab in the same dashboard.

“Seventy percent of Apple App Store visitors use search to find their next app,” said Charles Manning, founder and CEO of Kochava. “We designed Search Ads Maven to help put clients in the enviable top position through discovery of what keywords competitors are winning with and move ahead of them in the results.”