Data Privacy and Safety Is an Increasing Concern Amongst Consumers
ATB Ventures, the innovation arm of Alberta-based financial institution ATB Financial announced the findings of its Tech and Trust report, which includes original research from more than 1,000 survey participants. The report found 62 per cent of respondents are concerned about their data’s safety as the world becomes further digitised, while only 9 per cent […]
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ATB Ventures, the innovation arm of Alberta-based financial institution ATB Financial announced the findings of its Tech and Trust report, which includes original research from more than 1,000 survey participants. The report found 62 per cent of respondents are concerned about their data’s safety as the world becomes further digitised, while only 9 per cent strongly feel they have enough information to navigate the world of data privacy.
As people become more aware of their digital selves, the report explores how organisations of the future will be defined by their ability to provide the most trusted experiences for their customers.
Also Read: An Open Narrative on B2B Data Privacy
Report highlights include:
- 69 per cent of Americans wish tech companies would better explain to them how their technologies use customer data and how their businesses make money.
- 63 per cent are inclined to move their buying power to organisations that respect their privacy.
- Only 18 per cent of respondents feel like they have the right tools to navigate the world of data privacy.
- 67 per cent of respondents believe that they should be compensated for the use of their personal data.
- 58 per cent of North Americans don’t feel that most companies have their best interest in mind when it comes to their personal data.
As technologies get accepted and adopted by organisations, it creates new opportunities for improving people’s lives. Organisations are under immense pressure to show that they are using data in a responsible way.
