Infograph: Stats About CDP Marketers Can't Ignore
In today’s business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify customer data and provide thoughtful customer experience. CDP’s excel at collecting data about a customer journey, cleansing it and putting it together, offering marketers valuable customer insights to intelligently orchestrate experiences […]
In today’s business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify customer data and provide thoughtful customer experience.
CDP’s excel at collecting data about a customer journey, cleansing it and putting it together, offering marketers valuable customer insights to intelligently orchestrate experiences across touchpoints.
Also Read: MarTech Consolidation and Simplicity is Key for 2020
According to the CDP Institute, the CDP market grew 71% and saw significant shifts in the market included expansion in Europe, EMEA, and APAC. With the CDP market expected to have reached USD 1 Billion Revenue in 2019, here are some statistics about Customer Data Platforms marketing teams cannot ignore.
