GTM Buddy Launches Ask Buddy

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GTM Buddy, a revenue enablement platform provider, introduced Ask Buddy, a guided selling solution powered by generative artificial intelligence.

By building on GTM Buddy’s AI innovations for content recommendations, auto-indexing, contextual search, persona intelligence, and meeting prep, Ask Buddy uses generative AI to help reps with knowledge and opportunity-specific guidance. It uses a combination of signals, such as opportunity context, sales content in GTM Buddy, and buyer and rep engagement, to deliver guided selling strategies.

Using OpenAI’s application programming interfaces and proprietary models, Ask Buddy curates relevant information from a variety of sales content and then provides reps with digestible, bite-sized insights as they engage buyers.

Ask Buddy delivers the following capabilities:

• Email responses for product pitches, to counter objections, and to build prospect talk tracks using persona intelligence.
• Next-Best Actions with opportunity-specific prompts based on pre-built prompt engineering. Reps can use Ask Buddy to summarise the opportunity context, recommend content to share, generate messaging against identified competitors, or identify relevant social proof.
• A chatbot that lets sellers ask questions and iterate on each response. Reps can also verify the content used to generate responses.
• Knowledge Extraction, allowing teams to capture knowledge from company-wide sales conversations and publish them as frequently asked questions (FAQs).
• Everboarding through coaching notes for contextual guidance and refreshing reps’ knowledge of sales processes, best practices, and content.

“We are excited to announce the launch of Ask Buddy, our generative AI-powered guided selling platform. Ask Buddy’s AI-powered guided selling boosts rep productivity, delivers a compelling buyer experience, and ensures consistent sales execution,” said Sreedhar Peddineni, CEO and co-founder of GTM Buddy, in a statement. 

“Over 60 percent of enablement content is rarely used by reps because sellers don’t have time to review different sales collateral. Ask Buddy opens up a wealth of knowledge to help build buyer trust and provide reps with the information they need to close deals.”

“With Ask Buddy, we are able to improve the adoption of sales content and playbooks that help our reps win more deals,” said Annie Johnson, revenue enablement manager at Sayari, in a statement. “Ask Buddy looks at the deal context, analyses and extracts information from relevant sales collateral, and generates an email response or talk track that reps can use right away. We can now take the information we have in our enablement platform and turn it into actionable, just-in-time guidance for our reps.”