Amazon Launches In-App Shopping Experience
Amazon is debuting Inspire, an in-app shopping experience that offers customers a new way to discover ideas, explore products and shop from content from brands and influencers they follow on social media. The shopping feed is personalised, featuring shoppable photos and videos, according to a press release. Users open the Amazon Shopping app and tap […]
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Amazon is debuting Inspire, an in-app shopping experience that offers customers a new way to discover ideas, explore products and shop from content from brands and influencers they follow on social media.
The shopping feed is personalised, featuring shoppable photos and videos, according to a press release. Users open the Amazon Shopping app and tap the light bulb button on the bottom navigation board and then select interests.
It was designed to make it easier for Amazon shoppers to find new products and will roll out to selected US customers starting this month.
“We invent every day to make shopping easy and fun. Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, the latest influencers, and a wide range of brands. In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for those items on Amazon,” Oliver Messenger, director, Amazon Shopping, said in the release.
