CM.com Partners With WebEngage To Leverage Conversational Commerce

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CM.com, a cloud software for conversational commerce provider, announced that it has partnered with WebEngage, a full-stack Retention Operating System, for consumer businesses.

This partnership combines WebEngage’s domain expertise in retention and CM.com’s software suite for conversational commerce that empowers marketing, sales and customer service across industries.

WebEngage customers can now use CM.com’s communication solutions to engage with their customers on platforms such as SMS, WhatsApp, Facebook Messenger and Instagram Messenger. In the near future, CM.com and WebEngage aim to add more solutions under their combined suite of offerings.

“CM.com is a believer in personalisation catering to the exact needs of the customer without compromising on technology. WebEngage is one of the best user retention platforms, and this partnership will transform the customer experience by integrating a marketplace with mobile and communication channels,” said  Chetan Borkar, CM.com’s Country Manager for India and Sri Lanka.

“In today’s tech-first world, it is essential for brands to understand the correct use cases of technology while keeping the human connection intact at the same time. This partnership will not only make business operations hassle-free but also ensure that brands receive maximum output at a reasonable cost”

Avlesh Singh, Co-founder & CEO, WebEngage, said, “With companies realising the potential of customer experience in transforming business performance, retention marketing strategies have become a priority to reckon with. This collaboration with CM.com reiterates our commitment towards enabling businesses to build personalised experiences at a massive scale, creating user engagement that feels real, just like talking to a friend. With this partnership, businesses will now be able to leverage stellar conversational commerce through CPaaS solutions from CM.com on the WebEngage Retention Operation System”