Influential Teams Up with TikTok Creator Marketplace API 

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Influential announced its new partnership with TikTok in one of the first-to-market integrations with the new TikTok Creator Marketplace API. The integration allows Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands.

This includes first-party insights on audience demographics, growth trends, best-performing videos, and much more, to identify the right creators for both native and paid advertising campaigns. Influential’s brand partners are utilising these data points to drive video views, engagements, and brand lift. Brands have also come to TikTok and Influential to identify and partner with multicultural creators over the years leading up to this partnership.

Also Read: Is the Creator Economy Coming of Age?

The increased demand in the short-form video is expected to continue growing in popularity, with TikTok leading the way for the creator economy. “With brands leaning into short-form video content more than ever before, Influential is providing the data, technology, insights, and access to the talent of all sizes for brand clients,” said Ryan Detert, CEO of Influential. “TikTok is clearly the most sought after audience and platform for brand integrations and we at Influential are excited to join forces to drive engagement, brand safety, and business outcomes on TikTok.”

“Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.