What are the top core benefits users want from the future of social media?\u00a0<\/strong><\/p>\n

In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, \u201cPlatforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false. This crisis is real. It is not imagined, or exaggerated, or crazy.\u201d<\/p>\n

Today\u2019s social media platforms started with the best of intentions but have become Orwellian and intrusive – they track user movements and behaviour, they data-mine user information and sell it to the highest bidder, they manipulate what users see, and they are biased and censor or de-platform users based on their political beliefs.<\/p>\n

\u201cI have been a civic leader throughout my career, including as a former commissioner for the City of Los Angeles. When I tried to use Twitter and Facebook to help in my efforts, I found a disregard for speech, privacy and the discussions were unproductive, unhealthy, and toxic,\u201d said Jeff Brain<\/a>, Founder & CEO, CloutHub.<\/p>\n

Also Read: Yext and Hootsuite Integration: Manage Reviews and Social Media from a Single Dashboard<\/strong><\/em><\/a><\/p>\n

Restoring Integrity to Social Media<\/h2>\n

In a\u00a0recent conversation with TMZ<\/a><\/u>, Apple co-founder Steve Wozniak<\/span> expressed his concern about Facebook, “There are many different kinds of people, and some of the benefits of Facebook are worth the loss of privacy, but to many like myself, my recommendation is \u2014 to most people \u2014 you should figure out a way to get off Facebook.”<\/p>\n

On\u00a0July 11, 2019, US<\/span> President Donald Trump hosted The Social Media Summit at the White House. This Summit was organised in the wake of some disturbing information from whistleblowers within the Legacy Platforms regarding the suppression and deletion of content with which they do not agree. Facebook recently updated its policies<\/a>\u00a0to reflect that bias in the most startling and transparent way.<\/p>\n

Gizmodo\u00a0reported<\/a> that Facebook was mining uploaded address books to identify non-public contact information for other users. The report also noted that Facebook had previously denied the practice, acknowledging it only after independent research confirmed its existence.<\/p>\n

The\u00a0MIT Technical Review chronicled how YouTube is removing\u00a0educational and historical videos<\/a>. Even videos that universities use as educational resources have been removed under their recently updated “hate speech” policy.<\/p>\n

Also Read: Google Is Pushing New Ads on Its Apps to Attract Shoppers<\/strong><\/em><\/a><\/p>\n

Shifting the paradigm is not an easy endeavour. CloutHub claims that they do not use user data or manipulate user beliefs.\u00a0Brian said, “We created this revolutionary approach to user privacy and control after watching the legacy platforms \u2013 Facebook, Twitter and Google\/YouTube \u2013 exploit their users’ personal information for profit and political purposes. Many new platforms are pledging not to sell your personal information. However, according to their privacy policies, they are still collecting intrusive data such as unique device identifiers. This often includes the serial number of your phone and computer, which can be used to track your movement or location. We made the deliberate choice not to collect or record this type of user data because we believe it is intrusive.”<\/p>\n","protected":false},"excerpt":{"rendered":"

What are the top core benefits users want from the future of social media?\u00a0 In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, \u201cPlatforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60,83,78],"tags":[62,365,278,55,66,25,363,101],"_links":{"self":[{"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/posts\/1695"}],"collection":[{"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/comments?post=1695"}],"version-history":[{"count":0,"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/posts\/1695\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/media?parent=1695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/categories?post=1695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.martechvibe.com\/wp-json\/wp\/v2\/tags?post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}