Contentsquare, a leading digital experience insights platform, announced that it had acquired experience analytics company Clicktale.
Clicktale boasts of clients such as Dell, RBS and T-Mobile, while Contentsquare’s list of clientele includes AccorHotels, Sephora and Walmart. This combination creates a definitive global leader in the experience analytics market.
The combined entity serves 600 enterprise clients around the world, including 30 per cent of the Fortune Global 100, showing strong market presence in the US, Europe and Asia, and a global community of 12,000 users comprised of analytics, e-commerce, e-merchandising, content, marketing, UX and IT professionals. Just last week, Contentsquare announced the acquisition of Pricing Assistant, innovative pricing optimisation and merchandising solution, making this the company’s second acquisition.
Contentsquare and Clicktale both go beyond traditional web analytics and heatmaps to give e-commerce and digital teams a granular understanding of customer behaviour on their web, mobile site and app. They collectively analyse nine trillion digital interactions every day to provide ready-to-use KPIs, benchmarks and recommendations many prestigious brands rely on to improve their digital conversions, revenue and loyalty. Together, Contentsquare and Clicktale provide the richest set of behavioural data, solutions and innovations to empower companies to understand how their digital experiences perform and prioritise the improvements that matter most.
“The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behaviour,” said Jonathan Cherki, Founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 MarTech partners. With a global community of customers and partners, we are accelerating the interpretation of human behaviour online and shaping a future of addictive customer experiences.”
While they share a common mission rooted in behavioural data science, solutions from Clicktale and Contentsquare are highly complementary. Clicktale’s focus has been to help digital teams see and solve issues to reduce friction in the buying journey, while Contentsquare empowers the discovery of formerly unseen opportunities to improve conversion and optimise content performance.
“Clicktale boasts a heritage of driving meaningful insights for its customers while forging a path in digital experience innovation,” said Shlomi Hagai, CEO of Clicktale. “Contentsquare and Clicktale are exceptionally compatible. By combining our resources, we unlock the next level of digital experience success for our customers.”
Product, as well as research and development teams, are working aggressively to deliver a joint augmented platform combining the best functionalities of each product. Research and development resources will be integrated and expanded with teams working together in Paris and Tel Aviv. In total, the combined company now has more than 550 employees, with 170 people in R&D, including strong expertise in AI.
Since its founding, Contentsquare has experienced tremendous growth, including during the last year, in which it experienced 100 per cent year over year growth; raised $60 million of Series C capital; and acquired Pricing Assistant. Contentsquare has raised $120 million over the last three years from Eurazeo, Canaan, Highland Europe and H14.
Existing investors of Clicktale, including global investment firm KKR, will become investors in Contentsquare.