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Thick Data Complements Big Data
By Anushka Pandit (June 07, 2023)
Triya Govender, Head Of Marketing & Client Experience at Floatpays, talks about the central role of data in creating a more effective, human-centred client experience that drives retention and advocacy. 
Act-On Launches AI Create
By Staff Writer (June 07, 2023)
With the newly integrated OpenAI feature, marketers can now generate email content in seconds. 
Emphasise Experience Over Price
By Anushka Pandit (June 05, 2023)
What is the key to crafting winning customer experiences for a diverse set of customers? Danny Crayton, Chief Marketing Officer at Lippo Malls, Indonesia, shares insights on delighting customers and the future of the physical store. 
StackAdapt and HubSpot to Help Customers Activate First-Party Data
By Staff Writer (June 02, 2023)
The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.
Maximising Ad Performance with Brand Suitability: The Role of Ad Tech
By Kumar Gandharv (June 01, 2023)
Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments
ZoomInfo Adds AI And Automation To Its Product Portfolio
By Staff Writer (June 01, 2023)
ZoomInfo's new RingLead-Snowflake Connector allows users to work autonomously with ZoomInfo's data within their companies' Snowflake instances.
Cvent Announces AI Writing Assistant
By Staff Writer (May 25, 2023)
The innovative new offering leverages cutting-edge generative AI technology to help event professionals quickly create high-quality content
Inuvo Announces AI-Based Media Mix Modeling Solution
By Staff Writer (May 25, 2023)
The predictive media mix modelling technology empowers CMOs by eliminating the need for biased, individual channel metrics
Infogain Business Solutions Now At Microsoft Azure Marketplace
By Staff Writer (May 23, 2023)
ASK NAVIK, Infogain NAVIK Sales AI and Infogain NAVIK Marketing AI are available on Azure.
Generative AI And The Evolving Landscape For Marketers
By Kumar Gandharv (May 22, 2023)
Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
Persado Launches Dynamic Motivation
By Staff Writer (May 18, 2023)
Persado Dynamic Motivation helps companies transform static online cart experiences into personalised paths to purchase.
Wurl Launches ContentDiscovery
By Staff Writer (May 16, 2023)
This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.
Detecting Ad Fraud: How Technology Can Help Marketers Improve Their Ad Performance
By Kumar Gandharv (May 15, 2023)
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.
Quantcast and FreeWheel Announce New Partnership
By Staff Writer (May 15, 2023)
Quantcast is able to offer FreeWheel’s premium CTV inventory to all of its advertising clients, enabling expanded reach and a more direct supply path to even more of the CTV content consumers love.
DoubleVerify Adds Programmatic Pre-Bid Attention Optimisation
By Staff Writer (May 08, 2023)
DV’s Universal Attention Segments are powered by machine learning and data from DV Authentic Attention.
How Bayer Consumer Health Delivers Best-in-class Data-driven Marketing
By Khushbu Raval (May 08, 2023)
Patricia Corsi, Bayer Consumer Health’s Chief Marketing and IT Officer, reveals how the brand is using; data to increase access to healthcare services, technology to free up time for resources to focus on high value work, and test sustainable actions to address humanity’s most pressing challenges
CallMiner Collaborates With Microsoft To Enhance AI Capabilities
By Staff Writer (May 04, 2023)
CallMiner will augment its AI capabilities with Azure Cognitive Services, part of Azure AI. CallMiner, a provider of conversation intelligence, has expanded its use of Microsoft Azure artificial intelligence (AI) as a Microsoft partner. Through this collaboration, CallMiner will augment its AI capabilities with Azure Cognitive Services, part of Azure AI. CallMiner gains access to […]
Datasembly Unveils New Product Matching Service
By Staff Writer (May 01, 2023)
The new product offering is available alongside the popular Grocery Price Index (GPI) Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, announced the introduction of a new service: Product Matching. Building upon its product portfolio, Datasembly continues to lead the industry in collecting and harmonising retail product […]
Cogito Launches Employee Experience (EX) Score
By Staff Writer (April 26, 2023)
Cogito’s EX Score leverages human-centred signals to assess how contact centre agents will feel following daily customer interactions.  Cogito, a provider of real-time coaching and guidance solutions, has launched Employee Experience (EX) Score, derived from a machine learning model built to assess contact centre employee experiences in customer interactions. Cogito’s EX Score leverages human-centred signals […]
Generative AI for Insights: A Comprehensive Guide
By Thor Philogene (April 25, 2023)
“With great power comes great responsibility.” You don’t have to be a Marvel buff to recognise that quote, popularised by the Spider-Man franchise.
Appy Pie Launches AI-Powered Website Builder
By Staff Writer (April 25, 2023)
The Appy Pie AI Website Builder offers ecommerce features, including online payment processing and shopping cart functionality.  Appy Pie Website Builder , a no-code website development platform, has introduced its latest offering, the Appy Pie AI Website Builder.  The platform is designed to simplify the web development process for businesses and individuals of all sizes. […]
80% Stay Loyal to Businesses Offering Personalisation in the Streaming Era
By Fabio Gallo (April 24, 2023)
AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.
Habu Partners With Google Cloud
By Staff Writer (April 21, 2023)
With Habu and BigQuery, marketers can unify, manage, and govern all types of data, analyse and share data across clouds. Habu, a provider of data clean room software, is partnering with Google Cloud to integrate its Data Clean Room applications natively on Google Cloud’s BigQuery. The native integration between Habu and Google Cloud’s BigQuery provides […]
Hearsay Unveils Content+
By Staff Writer (April 20, 2023)
Content+ uses artificial intelligence to enable program administrators and marketers to tailor content to their organisations, representatives, and audiences’ unique needs. Hearsay Systems, a provider of digital client engagement solutions for the financial services industry, has launched Content+. With Hearsay Content+, digital content administrators can design, manage and curate exclusive, compliant, third-party content collections within […]
The GPT Effect: A New Era of Customer Service
By Declan Ivory (April 20, 2023)
Learn how AI and automation transform customer service, improve agent productivity, reduce support volume, and increase customer happiness.
Martechvibe’s Weekly News Round-Up
By Staff Writer (April 14, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Zendesk Integrates With OpenAI’s GPT Zendesk announced its collaboration […]
Cracking the Customer Feedback Code with AI
By Chris Martinez (April 14, 2023)
From creating a strong customer feedback loop to leveraging real-time ticket categorisation, AI is revolutionising customer support.
UserTesting Integrates Microsoft Teams To Human Insight Platform
By Staff Writer (April 13, 2023)
By integrating with Microsoft Teams, users can share videos and related content with colleagues without leaving the UserTesting platform. UserTesting, a provider of experience research and insights, has updated the UserTesting Human Insight Platform with artificial intelligence powered behavioural analytics for friction detection and a Microsoft Teams integration. The platform updates help companies identify what […]
LivePerson Partners With Cohere
By Staff Writer (April 13, 2023)
The combination of LivePerson’s conversational platform and AI with Cohere’s language models will deliver custom LLMs for customer engagement, built on specific needs, goals, policies, and data. LivePerson, a provider of conversational artificial intelligence technologies, is working with Cohere, a natural language processing platform provider, to help companies create and deploy custom large-language models (LLMs). […]
Sprout Social Enhances Platform With AI Investments
By Staff Writer (April 11, 2023)
Extensive new features will empower brands to efficiently extract business impact from social. Sprout Social, a provider of cloud-based social media management software, announced the launch of a series of new AI features across its platform that combines the power of Sprout’s proprietary machine learning (ML) and deep automation capabilities with OpenAI’s GPT model.  The […]
Martechvibe’s Weekly News Round-Up
By Staff Writer (March 31, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations […]
Do You Need an MDM for Customer Data If You Have a CDP?
By Vishal Sukheja (March 30, 2023)
Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation. In today’s digital landscape, data is everywhere, filtered to you through multiple tools, channels and platforms. With so many data […]
Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations
By Staff Writer (March 29, 2023)
To deliver remarkable experiences for hybrid workers and customers, Webex’s innovations span three categories built on the Webex Platform, which has a track record of hundreds of AI and machine learning features already embedded in Cisco products. Cisco unveiled new purpose-built Webex artificial intelligence (AI) capabilities that deliver unrivalled hybrid work experience as the new […]
Snap Launches ARES To Bring AR To Businesses
By Staff Writer (March 28, 2023)
ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Snap Inc. unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels with ease and at scale.  Through this offering, consumers […]
CallMiner Adds Redaction And Summarisation
By Staff Writer (March 28, 2023)
CallMiner’s AI summarisation capabilities use generative large language models to condense voice and text-based interactions into short summaries and uncover unknown insights CallMiner, a provider of conversation intelligence, introduced artificial intelligence-driven capabilities for automated summarisation of interactions and redaction of sensitive payment card, health, and personally identifiable information. Using named entity recognition and machine learning […]
Amazon Launches Chime SDK Call Analytics
By Staff Writer (March 28, 2023)
Amazon also re-engineered the graphical configuration in the Amazon Chime SDK section of the console, allowing users to analyse real-time audio data from voice analytics, Amazon Transcribe, or Amazon Transcribe Call Analytics Amazon launched Amazon Chime SDK call analytics to record and generate insights on real-time audio calls, including transcription, voice tone analysis, and speaker […]
Smarter.ai Launches CommerceIQ
By Staff Writer (March 22, 2023)
It allows businesses to create unique, personalised customer engagements at scale and receive prescriptive recommendations that can be automatically implemented. Smarter.ai, a provider of artificial intelligence solutions for small to mid-sized businesses, has launched CommerceIQ. Leveraging its marketplace model, Smarter has integrated analytical machine learning apps with generative AI capabilities, allowing businesses to create unique, […]
Osa Commerce Launches Unified Commerce Platform
By Staff Writer (March 21, 2023)
Designed for enterprise retailers, brands and logistics partners, the new SaaS platform manages the supply chain from procurement to the last mile Osa Commerce, an innovative supply chain technology provider for brands, retailers, and the third and fourth-party logistics (3PLs and 4PLs) who support them, announced its Unified Commerce Platform, providing enhanced visibility and omnichannel […]
Plex Chooses unitQ To Gauge Sentiment, Bolster User Experience
By Staff Writer (March 16, 2023)
Powered by machine learning and AI, unitQ captures user feedback in more than 100 languages from dozens of sources unitQ, the AI platform empowering organisations to take a user-centric, real-time data-driven approach to enhance the customer experience, announced that free global streaming media giant, Plex, is embracing unitQ to supercharge the user experience for millions […]
How to Improve the Customer Experience Using Omnichannel Touchpoints
By Kelly Berdine (March 15, 2023)
Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in […]
“No One Has an Unbiased View of Reality”
By Staff Writer (March 13, 2023)
Brands that want to influence customer behaviour must begin with understanding it. Behavioural data is the gold standard because it’s a direct measure of what consumers care most about, says Patrick Fagan, a behavioural scientist and CX consultant.    “We all live in a reality which is mostly constructed in our heads,” says Patrick Fagan, […]
Adelaide, Sharethrough Partner For Attention-Based Curated Inventory
By Staff Writer (March 07, 2023)
This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads through research, enhancements, and technology integrations.  Sharethrough, one of the global independent omnichannel ad exchanges, and Adelaide, attention-based media quality measurement provider, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality […]
How Dunzo Responds to Customer Queries at Scale
By Anushka Pandit (March 07, 2023)
Nakul Laad, Head of Community Operations at Dunzo, an India-based quick commerce player, explains how the team uses automation and AI to tackle customer service challenges in an industry built on speedy service   In the delivery industry, one of the primary factors for keeping the customer satisfied is enabling and maintaining a seamless conversational strategy.   […]
Martechvibe’s Weekly News Round-Up
By Staff Writer (March 03, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Snapchat Launches ‘My AI’ Chatbot Powered By ChatGPT Snapchat […]
Vonage Adds AI To Video API
By Staff Writer (March 03, 2023)
Vonage has also added end-to-end encryption to the Vonage Video API that provides encrypted video sessions. Vonage, a cloud communications provider, has added artificial intelligence-powered enhancements to its Video API for increased accessibility and automated, real-time media processing to optimise video engagement. Vonage’s enhancements to its Video API empower businesses to add AI-powered  capabilities for […]
Mobiquity Technologies Launches Mobi-AI Engine For Digital Advertising
By Staff Writer (March 02, 2023)
It enables businesses to deliver personalised user experiences, optimise campaigns in real-time, and provide contextually relevant ads through dynamic content that can be customised based on user behaviour and preferences. Mobiquity Technologies, a provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence-enabled optimisation engine that can modernise how […]
What Are Lookalike Audiences and How Can They Hike Your Sales?
By Kumar Gandharv (March 02, 2023)
Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
Zuckerberg Announces New Team At Meta Working on AI Products
By Staff Writer (March 01, 2023)
Zuckerberg said the team would build “creative and expressive” tools for use inside Meta’s products. Meta will create a new product group inside the company focused on generative AI, a new machine-learning technique that allows computers to generate text, draw pictures, and create other media that resemble human output. The move comes as big tech […]
Choosing a Customer Service Solution for Your Enterprise
By Mark Ashton (March 01, 2023)
Discover how to harness the power of customer service management (CSM) to create a future-proof customer service strategy. From resolving issues to optimising processes, learn how to drive a better customer experience in an experience economy.
Explained: k-Nearest Neighbours
By Kumar Gandharv (February 28, 2023)
Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history An eCommerce store worth it’s salt is always good at one thing – recommendations. A crucial psychological strategy to hold your […]
Evocalize Introduces EVOLVE AI To Enhance Digital Marketing Initiatives
By Staff Writer (February 27, 2023)
EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts. Evocalize, the provider of industry-leading technology that powers cross-channel digital marketing solutions, launched EVOLVE, a new artificial intelligence layer applied […]
Lusha Launches ‘Warm Outbound’ Capabilities
By Staff Writer (February 24, 2023)
Lusha, the B2B go-to-market intelligence platform, announced the launch of its ‘Warm Outbound’ capabilities, enabling customers to identify and reach millions of market-ready prospects directly The new product suite enables data-driven sales signals to identify the products and services companies are interested in and how close they are to buying. As a result, marketing and […]
Achieving Maximum ROI From Personalised Customer Experiences
By Greg Kihlström (February 21, 2023)
Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce. By taking this approach, marketers can more effectively target their messages and create more meaningful customer experiences that drive purchasing decisions while strengthening loyalty over time—which are both vital […]
Experience Design as a Secret Way to Communicate with Customers
By Khushbu Raval (February 20, 2023)
Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer’s perspective but to organise the business in a way that delivers better CX. We are living in a blender of change, which presents a challenge for brands that typically rely […]
Lumina Datamatics Launches Cloud-Based Solution For Alt Text
By Staff Writer (February 17, 2023)
Lumina Datamatics’ ARTY helps publishers create high-quality alt text for images and reutilise existing alt text. ARTY helps reduce time to market and provides cost savings to publishers. Lumina Datamatics, a strategic partner to global publishers providing content, analytics, and technology solutions, has launched ARTY, a cloud-based workflow solution that helps publishers create, manage, and […]
Context Makes Content the King – Ask YouTube
By Yash Raaj (February 17, 2023)
Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]
Authenticx Expands Automation Capabilities With Autoscoring Tool
By Staff Writer (February 15, 2023)
The solution enhances true data-driven decision-making for healthcare organisations navigating a turbulent economy — and beyond Authenticx, the new standard in healthcare for listening to customer voices at scale, has released a new autoscoring tool to automate data analysis and alleviate the burden of existing healthcare resource constraints. This tool automatically evaluates and scores customer […]
Google, Uber Deepen Partnership to Reimagine Customer Experience
By Staff Writer (February 14, 2023)
Uber will migrate some of the company’s most critical infrastructure to Google Cloud and will be able to take advantage of additional Google capabilities. Google and Uber announced an expanded partnership in which Uber has selected Google to support the modernisation of its data cloud infrastructure and reimagine the customer experience for Uber users, drivers, […]
SOCi Integrates ChatGPT To Its Review Response Management Tool
By Staff Writer (February 13, 2023)
The integration enables intelligent and automated workflows across major marketing channels like search, social, reviews, ads, and more. SOCi, a provider of a marketing platform for multi-location brands, has integrated OpenAI’s ChatGPT natural language model into its review response management tool to enable instant intelligent responses to online reviews. The release is the first in […]
Koddi Adds Quality Score Innovations For Commerce Media Publishers
By Staff Writer (February 10, 2023)
This latest enhancement from Koddi is the first of its kind, delivering immediate quality scoring that is automatically populated and optimised based on private market data. Koddi, the commerce media partner for publishers and advertisers, announced innovations to its unique quality score feature for commerce media publishers leveraging its Koddi Ads product. This latest enhancement […]
Spresso Announces New Solutions With VTEX
By Staff Writer (February 06, 2023)
The partnership includes Spresso’s inaugural modular SaaS solutions Price Optimisation and LTV & Churn Prediction Boxed, Inc., the technology-driven e-commerce retailer and enabler, announced that Spresso, its SaaS modular solution platform, has partnered with global enterprise digital commerce platform VTEX. The partnership unlocks Spresso’s modular solutions, including Price Optimisation and LTV & Churn Prediction, now […]
NetElixir Releases AI-Powered Digital Marketing Platform 
By Staff Writer (January 31, 2023)
AI-powered digital marketing platform LXRInsights leverage high-value customer segments leading to a 2x increase in conversions compared to regular audiences. NetElixir, one of the independent digital marketing agencies in the United States, recently launched its proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch. Leveraging […]
Quantum Metric Introduces Atlas
By Staff Writer (January 30, 2023)
Quantum Metric, provider of the Continuous Product Design platform for digital experiences, today launched Atlas, a structured and accelerated solution powered by machine intelligence and mapping learnings from hundreds of companies and digital teams to help users identify and respond to digital customer needs. Atlas is a library of pre-built industry guides within the Quantum […]
Google Cloud And Deloitte Collaborate With Kroger
By Staff Writer (January 24, 2023)
Kroger uses cutting-edge AI and data analytics to optimise daily work planning and enhance stores for customers Google Cloud and Deloitte announced a strategic collaboration with Kroger to help the grocery chain use cloud technologies to increase associate productivity across its nearly 2,800 stores nationwide. Kroger recently deployed a variety of Google Cloud data analytics, […]
How Voice Commerce Transforms Online Retail
By Roman Davydov (January 24, 2023)
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
Apple FCU Chooses Talkdesk Contact Center Solution
By Staff Writer (January 23, 2023)
The move to a cloud-based contact centre allows Apple FCU to evolve beyond basic, legacy telephony and a traditional on-premises mindset Talkdesk, Inc., a global cloud contact centre leader for customer-obsessed companies, is helping Virginia-based financial cooperative Apple Federal Credit Union deliver more personalised, caring, and friendly service using the Talkdesk Financial Services Experience Cloud™ […]
Actifai Launches Actifai Digital
By Staff Writer (January 23, 2023)
The plug-and-play solution delivers AI-powered shopping personalisation, boosting sales effectiveness and the long-term value of new subscriber engagements Actifai, a software-as-a-service provider delivering a first-of-its-kind AI-powered customer engagement platform, announced the launch of Actifai Digital. The end-to-end digital sales solution utilises AI and machine learning to guide broadband providers’ online shoppers to the right products […]
Explained: The Big Deal About BigQuery
By Kumar Gandharv (January 23, 2023)
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy. BigQuery from Google helps manage terabytes of data and helps […]
CEPs Can Steer Customer Habit Loops That Reinforce Brand Loyalty
By Kunal Badiani (January 20, 2023)
Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space Business cases and research studies have proved that the key to growing a brand is more about retaining customers and making them loyal than just bringing in new customers. Research by Bain & Company found that when brands increase customer retention […]
VSBLTY Selected As A Systems Integrator For Intel Smart Edge
By Staff Writer (January 18, 2023)
The solution will be deployed in convenience stores and a family restaurant chain across 25 states VSBLTY Groupe Technologies Corp., a leading software provider of security and retail analytics technology, announced that it will support a vertical advertising solution based on Intel™ Smart Edge software as a system integrator. The solution will be deployed in […]
Authenticx Announces $20M In Series B Funding
By Staff Writer (January 18, 2023)
The conversational intelligence company receives funding following a year of 100% growth in customers and ARR Authenticx, the new standard in healthcare for listening to customer voices at scale, nnounced $20M in Series B funding led by Blue Heron Capital with participation from Beringea, Indiana Next Level Fund/50 South Capital Advisors, High Alpha, Mutual Capital […]
NRF 2023: 5 Hot News to Track
By Staff Writer (January 17, 2023)
This year’s Retail Big Show by the National Retail Federation (NRF) has a lot of big names presenting innovation and solutions. The two-day event is witnessing some exciting announcements for the retail and consumer packaged goods industry.  Martechvibe presents five hot things to watch at NRF 2023. Google Cloud Unveils New AI Tools for Retailers […]
Google Cloud Launches New AI Solutions To Modernise Online Shopping
By Staff Writer (January 17, 2023)
Google Cloud has launched four new and updated AI solutions for ecommerce designed to “modernise the online shopping experience” The machine learning technologies have been designed to help retailers boost consumer browsing capabilities, transform in-store shelf-checking processes, provide better product recommendations and offer a more natural and personalised online shopping experience. “Upheavals over the last […]
Estée Lauder Launches AI App For Visually-impaired Users
By Staff Writer (January 17, 2023)
Using AI and machine learning, the app identifies the makeup on the user’s face and assesses its uniformity and boundaries The Estée Lauder Companies (ELC) has launched a new AI-powered app to help visually impaired make-up users. The Voice-Enabled Makeup Assistant (VMA) is a “first-of-its-kind” creation driven by ELC’s AR and AI technology. It uses […]
Snowplow Acquires Poplin Data, Launches APAC Operating Hub
By Staff Writer (January 16, 2023)
Snowplow, the industry leader in data creation and behavioural data, announces the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand The acquisition of the data-specialist consulting firm, which helps organisations achieve a competitive advantage through the deployment of sophisticated data-led strategies, has supported customers within the Snowplow […]
5 Trends Shaping The Evolution Of Enterprise Digitisation In 2023
By Staff Writer (January 12, 2023)
Several of the company’s experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will be more on digital transformation and acceleration for efficiency and return on investment. ServiceNow, the cloud-based digital workflow company, has identified five key vectors that will shape the future of business […]
Boxed Launches Spresso SaaS Solutions On Google Cloud Marketplace
By Staff Writer (January 11, 2023)
Using first-party data and advanced analytics, the solution helps businesses optimise pricing at the SKU level for profit, conversion, or a balance of both. Boxed, Inc., the technology-driven company specialising as both an ecommerce retailer and ecommerce enabler, announced that Spresso, its SaaS modular solution platform, is now available on the Google Cloud Marketplace, indicative […]
NICE Adds RPA To NEVA Discover
By Staff Writer (January 11, 2023)
NICE has added robotic process automation capabilities in the latest release of its NEVA Discover, its artificial intelligence-powered discovery tool, using artificial intelligence to identify focused opportunities for automation. NEVA Discover’s new process analytics solution and semi-supervised machine learning will help organisations optimise their business process elements. NEVA Discover uses advanced AI to produce actionable […]
WeBranding Launches AI-powered Digital Marketing Platform
By Staff Writer (January 05, 2023)
Leading smart technology companies show improved customer engagement driven by Adtarg’s data insights WeBranding Global announced the company’s newest version of Adtarg, an AI-powered marketing platform, which will debut at the Consumer Technology Association’s CES 2023. With millions generated in seed funding this year, the company’s industry-leading Customer Insight System (CIS) now includes the Market […]
Zendesk Launches New Customer Sentiment and Intent Functionality
By Staff Writer (December 28, 2022)
A unique approach to AI is designed better to serve customers and businesses without long, costly implementation Zendesk announced Intelligent Triage and Smart Assist, new AI solutions empowering businesses to triage customer support requests automatically and access valuable data at scale. By democratizing access to these solutions, companies can see value in minutes by understanding intent and […]
22 Big Product Announcements Of 2022
By Aarti Chawla (December 27, 2022)
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Yahoo Announces Partnerships for its Cookieless Identity Service
By Staff Writer (December 20, 2022)
Yahoo announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalisation, performance and measurement. “Two industry changes are accelerating adoption […]
Using Data to Go Further With Your Loyalty Programme
By Kumar Gandharv (December 12, 2022)
Poor data utilisation impacts member value understanding and personalisation, raising the possibility of attrition due to inadequate interaction. Brands that evolve their loyalty strategy to create more personalised, engaging experiences for their consumers are the ones who will thrive in the new, more fragmented marketing landscape. Data-driven loyalty strategies allow marketers to drive impact at […]
Eros Now Selects Logituit to Enhance CX 
By Staff Writer (November 22, 2022)
Eros Now, an over-the-top (OTT) South Asian entertainment platform owned by Eros Media World Plc, a global entertainment company, selects Logituit to build and integrate media solutions for a superior viewing experience on its platform. Logituit will integrate LogixPlayer across Eros Now platform on multiple devices and build and maintain custom apps on Mobile and […]
Human-centred Conversation Design: The Secret Sauce Powering Better AI-enabled CX
By Maeve Condell (November 22, 2022)
Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for you to watch. AI is involved when Google adjusts your route to follow the fastest way home or shows an ad for the Bluetooth headphones you’ve been dreaming about. The popularity […]
Scorpion Launches AI Solution to Increase Visibility & Drive Revenue
By Staff Writer (November 21, 2022)
Scorpion, the provider of digital marketing technology, announced the release of Ranking.AI, a solution to help bring the power of artificial intelligence (AI) to businesses by improving search engine rankings, generating leads and ultimately driving more revenue. Ranking.AI is the outcome of Scorpion’s 2021 acquisition of CanIRank and the integration of its technology into Scorpion’s […]
Are We There For Our Customers When They Need Us?
By Kaumudi Kashikar Gurjar (November 21, 2022)
Brad Cleveland, the author of Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results, believes organisations can win by putting themselves in their customers’ shoes. Martechvibe spoke exclusively to Cleveland, a global customer strategy and management expert and a sought-after consultant and speaker. Cleveland says while engaging with customers,  organisations must […]
Institutions Must Invest in Career-relevant Education: Kais Zribi, GM at Coursera
By Kaumudi Kashikar Gurjar (November 14, 2022)
“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North Africa and Turkey (MENAT) at Coursera. Employers say candidates having micro-credentials next to their degrees stand a better chance at employability, as revealed by a Coursera survey. Started by Stanford professors […]
Simplr Introduces the EngageNow Suite to Eliminate the Customer Service BPO
By Staff Writer (November 11, 2022)
Simplr, the platform built to exceed the expectations of the NOW Customer, announced the general availability of the EngageNow Suite. This solution combines chatbot technology and human agents through an AI-powered platform to deliver higher quality and more agile customer experiences than legacy BPOs. With their origins in the early days of call centre offshoring […]
Delight In Diverse Touchpoints
By Aishwarya Rasane (November 09, 2022)
Vibha Thusu, Global Head of Marketing and Communications at HIMEL, speaks about differential points in the customer journey for her brand HIMEL. Various dimensions of the customer base for HIMEL, comprising electricians, contractors, or original equipment manufacturers are still on the periphery of engagement on digital channels. Thusu is a strategic marketing communications leader, passionate […]
Bidgely Partners with NISC to Enhance CX for Utility Cooperative Members
By Staff Writer (November 04, 2022)
National Information Solutions Cooperative (NISC) has integrated Bidgely’s UtilityAI™ solution into its service platform to enhance customer experience for utility cooperative members. Bidgely’s artificial intelligence (AI)-powered energy insights are embedded within NISC’s software platform to provide utility members with a 360-degree view of their energy consumers, improving various customer touch points, such as customer service, […]
We Have A Presence In Every Dubai Food Delivery App
By Aishwarya Rasane (November 04, 2022)
Leo Dovbenko, CEO and Co-Founder at Yalla!Market shares the critical elements of CX and how Yalla!Market is achieving doorstep delivery of products all across UAE in 15 minutes flat. Leo Dovbenko has 15 years of experience in food tech, retail and HoReCa (hotel, restaurant, café) He has led 15 successful projects alongside three successful start-ups […]
Forsta Unveils Predictive NPS
By Staff Writer (November 03, 2022)
Forsta, a provider of market research, customer experience (CX) and employee experience (EX) technology, at Web Summit introduced Predictive Net Promoter Scores (pNPS) created with CX data specialists GemSeek. Built on the Forsta Human Experience (HX) Platform, Forsta clients will now have access to analytics-powered predictions of silent customers and those who don’t provide the […]
Is Your Data House In Order?
By Kaumudi Kashikar Gurjar (November 03, 2022)
Real-time actionability around that data is highly limited if the data is bad, says Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company. Sixty or 70 per cent of data will go out of date within six months. Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company, shares his […]
Quark.ai Autonomous Support Platform Brings Automation to Power Field Support Engineers 
By Staff Writer (November 02, 2022)
Quark.ai, the Autonomous Support Platform for Technical/Field Support and B2B e-Commerce, introduced the Quark.ai Workflow Automator, a powerful module designed to power Field Support engineers with a self-service tool for rapidly resolving complex support-related workflow issues of industrial enterprises. The Quark.ai Workflow Automator module enables unparalleled productivity improvement. A robust combination of Deep Learning, NLP […]
spocto Unveils Expansion Plan For MENA
By Staff Writer (October 21, 2022)
A risk mitigation platform for lenders, spocto leverages artificial intelligence (AI) and machine learning (ML) to provide lenders with an enhanced CX. spocto, a Yubi company, has launched in the Middle East and North Africa (MENA) with regional headquarters in Dubai International Financial Centre (DIFC). As a leading risk mitigation platform, spocto is establishing a […]
Neil Patel Shares His Secrets For Marketers at Vibe Martech Fest 
By Staff Writer (October 18, 2022)
#VMFKSA Global martech expert Neil Patel was the keynote speaker at Vibe Martech Fest’s Saudi Arabia edition. He shared pointers for marketers to get true value from their martech stacks, and reduce waste Use technology to streamline processes but don’t forget the value of your team. There will be an increase in automation, tools that […]
Tackling The Big Mistakes Marketers Make 
By Yolande DMello (October 17, 2022)
Are vanity metrics throwing off your content marketing plan? Global martech leader Neil Patel takes on the big mistakes that marketers make with martech investments, choosing the right influencers, using real-time data and more… Neil Patel needs little introduction in the marketing community. He is a New York Times Bestselling author for his 2016 release […]
Martech Spotlight: Almarai
By Ahana Basu (October 14, 2022)
Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]
AI Technology Functions Best Alongside Humans
By Kaumudi Kashikar Gurjar (October 11, 2022)
Jay Gupta, Director of Product Marketing – AI, Automation & Analytics, Talkdesk, speaks about how using conversational AI to field basic customer queries is often an accessible starting point for brands looking to expand their AI capabilities. Gupta said that with the emergence of low- and no-code AI technologies, companies don’t need to rely on […]
SAS Viya Becomes Available In Microsoft Azure Marketplace
By Staff Writer (September 30, 2022)
SAS announced that its Viya analytics platform is now available in the Microsoft Azure Marketplace. Full-featured SAS Viya on Microsoft Azure equips customers worldwide with access to data exploration, machine learning, and model deployment analytics. It’s available in many languages and includes an in-app learning centre to support immediate onboarding. With SAS Viya on Microsoft […]
Explained: Recurring Revenue Model
By Ahana Basu (September 28, 2022)
TLDR: The Recurring Revenue model is about a brand offering consumers products or services on a regular or cyclical basis in exchange for a recurring fee charged at regular intervals, as opposed to a one-time purchase. Subscriptions are the lifeline of the recurring revenue model that keeps consumers engaged long-term and a company’s revenue flow […]
Paytronix Launches Updated Order Experience Builder
By Staff Writer (September 22, 2022)
This dynamic designer enables companies to deploy customised digital guest experiences through fully branded ordering sites. Paytronix Systems, a digital guest experience platform provider, released the latest Order Experience Builder as part of the Paytronix Order & Delivery platform. This dynamic designer enables companies to deploy customised digital guest experiences through fully branded ordering sites. […]
The Algorithms Behind Social Media’s Stickiness 
By Kumar Gandharv (September 20, 2022)
Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work? Facebook, Twitter and Instagram are the top three most visited social media platforms after Google and YouTube. Social media platforms are a fertile ground for brands to […]
Amazon Adds New Tools
By Staff Writer (September 19, 2022)
Amazon created tools considering sellers’ feedback and targeted every step of the Amazon sales funnel, from new customer acquisition to increased lifetime value. Amazon introduced a tool that helps sellers optimise the content on product detail pages to drive conversions. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that […]
Riverbed Launches Alluvio IQ, A Unified Observability Service 
By Staff Writer (September 15, 2022)
Alluvio IQ leverages full-fidelity network performance and end-user experience data across every transaction in the digital enterprise Riverbed announced Alluvio IQ, a new cloud-native, SaaS-delivered Unified Observability service that empowers IT with actionable insights and intelligent automation to fix problems faster and improve digital service quality. Alluvio IQ leverages full-fidelity network performance and end-user experience […]
SAP SE's Innovations For Future-Ready Workforces
By Staff Writer (September 14, 2022)
Advancements to SAP SuccessFactors Human Experience Management Suite Transform Talent Development for the Future of Work SAP SE announced new advancements to the foundation of the SAP SuccessFactors Human Experience Management (HMX) Suite to create a way for organisations to execute an integrated talent development strategy and create a future-ready workforce. Organisations thrive when their […]
TripAdd Acquires Lithuanian Chatbot Innovator, Eddy Travels
By Staff Writer (September 12, 2022)
Eddy AI’s assistant uses machine learning technology for natural language understanding and personalisation. TripAdd, an ancillary service provider within the Blue Ribbon Bags Group, completed its multi-million dollar acquisition of Eddy Travels. The Blue Ribbon Bags Group plans to leverage their existing relationship with over 300 OTAs to promote the innovative TripAdd solution and Eddy […]
Majid Al Futtaim Retail Partners With Microsoft 
By Staff Writer (September 09, 2022)
Majid Al Futtaim Retail’s FP&A division leverages the power of Azure Analytics Platform to break down information silos, automate financial and operational reporting, and unite decision-makers under a single source of truth. Microsoft announced that Majid Al Futtaim Retail – operator of the Carrefour retail brand across 16 countries in the Middle East, Africa, and […]
valU And PayTabs Egypt, Partner With notchnco
By Staff Writer (September 05, 2022)
Collaboration enables an end-to-end WhatsApp shopping experience in Egypt. valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle promoting fintech platform, PayTabs Egypt, the award-winning payment processing solution, and notchnco, an independent software vendor (ISV) for meta products, announced a collaboration. It will allow valU’s clients to enjoy a unique WhatsApp shopping experience. For the first time […]
The Impact Of Speech Tech On CX
By Khushbu Raval (August 29, 2022)
By harnessing the power of automatic speech recognition systems, contact centres can boost CX and get over the regulatory compliance hump. Customer satisfaction is critical in contact centres. Customer happiness, loyalty, and eventually, a company’s bottom line can all be impacted by a poor customer experience. According to VisionCritical, a consumer intelligence platform, the total […]
Chatbot Market To Reach $13.9 Billion By 2027
By Staff Writer (August 24, 2022)
Chatbot market reached a value of $3.7 billion in 2021 and is likely to reach $13.9 Billion by 2027, expanding at a compound annual growth rate of 24.68 per cent. Research firm IMARC Group has reported that the global chatbot market reached a value of $3.7 billion in 2021 and is likely to reach $13.9 […]
UJET Launches AI-Modeled Interaction Design
By Staff Writer (August 19, 2022)
UJET’s AI-modeled Interaction Design for virtual agents helps companies identify the common customer needs, informed by large-scale AI insights directly from customers, and then automates their resolution. UJET, providing cloud contact centre solutions, launched AI-Modeled Interaction Design. It will help companies identify and value optimal virtual agent deployments leveraging customer insights to drive enhanced customer […]
Botco.ai Launches Instachat Builder
By Staff Writer (August 19, 2022)
Instachat Builder shortcuts the entire process by automatically transforming any relevant text into training material, allowing customers to launch powerful chatbots. Botco.ai, a provider of conversational marketing solutions, launched Instachat Builder to accelerate the deployment of artificial intelligence-powered chat. It will allow companies to train Botco.ai’s chatbot directly on text information. “Historically, launching a chat […]
Deploy Predictive Aftersales And Learn Quickly
By Chandni U (August 18, 2022)
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
Data Virtualisation: The Key To Optimal CX
By Kumar Gandharv (August 17, 2022)
Brands are turning to data virtualisation to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced an issue when they built their cloud-based data analytics platform — some data remained on-premises. As a result, the company started looking for a solution that seamlessly integrates all its […]
For The Marketer's Book Shelf: Part 1
By Chandni U (August 15, 2022)
Marketing is fast evolving but we need to blend new technologies with tried and tested strategies put down by the gurus. It’s essential to keep yourself updated about current trends, classic martech strategies and learn new skills. Do you have the right books on your shelf? The business world has reached a pivotal point where […]
Chatbots Will Become More Human-Like Soon
By Chandni U (August 11, 2022)
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
Conductrics Adds Survey Capabilities 
By Staff Writer (August 10, 2022)
Users can combine real-time insights from customer research with learnings from experimentation to improve their products and services. Conductrics has integrated customer surveying capabilities into its AB testing, experimentation, and optimisation platform. It will enable customer experience (CX) professionals to use direct customer feedback as an integral part of their testing and optimisation practices. Conductrics […]
Martech Radar: Top CDP Tools
By Aarti Chawla (August 05, 2022)
Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]
Algolia Launches Merchandising Suite
By Staff Writer (August 04, 2022)
The Algolia Merchandising Suite helps companies orchestrate product display, promotions, pricing adjustment, and inventory management from a single, no-code merchandising console. Algolia has unveiled a Merchandising Suite that uses real-time signals, product availability, and promotional strategy to define marketing strategies. The new suite can scale up to 4.5 billion search queries in a single event, […]
Contentgine Adds AI in CIP 2.0
By Staff Writer (August 03, 2022)
CIP delivers first-party data coupled with precise purchasing intent signaled by the propensity of individuals to research specific solutions across various vendors. Contentgine, a provider of content-based marketing technology, has launched artificial intelligence (AI) and machine learning capabilities for its Content Indication Platform (CIP) to uncover content consumption insights. The online SaaS platform enables marketing […]
July Round-Up: All The Tech News You Need To Know
By Khushbu Raval (July 30, 2022)
Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from Meta’s digital payment tool to Google’s google earth, July has been a month of technological growth across industries, especially in the ecommerce and banking industries. We’ve been keeping track of […]
Selfdrive.ae Launches New Campaign NEOS In The UAE
By Staff Writer (July 29, 2022)
Selfdrive.ae, the smart mobility super app launched ‘NEOS’ – the UAE’s 1st New Car Every Year program giving the customers flexibility to drive a brand-new car every year that would offer an alternative to car ownership and a hassle-free experience. The Super App has partnered with Automobile Manufacturers and Car Dealerships across UAE to offer […]
How Audi Volkswagen Middle East Increased Aftersales Loyalty 
By Chandni U (July 25, 2022)
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
Cart.com Launches Unified Analytics
By Staff Writer (July 23, 2022)
Brands can quickly make decisions like when and where to move inventory in response to a successful marketing campaign Cart.com has launched Cart Unified Analytics, which consolidates data from multiple sources in real time to provide a singular view of marketing performance, storefront, inventory, and fulfilment metrics of companies. Cart’s artificial intelligence-driven recommendation engines then […]
Martech Radar: Sales Enablement Tools
By Aarti Chawla (July 22, 2022)
Did you know that unproductive prospecting ends up wasting 50 per cent of sales time? Does that come as a shock to you? Then get this: 42 per cent of sales reps feel they don’t have enough information before making a call. It all boils down to poor sales training – a problem that exists […]
Sheikh Hamdan Launches Dubai’s Metaverse Strategy
By Staff Writer (July 19, 2022)
Strategy to turn Dubai into one the world’s top 10 metaverse economies as well as a global hub for the metaverse community. The ruler of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, launched the Dubai Metaverse Strategy that aims to turn Dubai into one the world’s top 10 metaverse economies as well as […]
TikTok, NCSolutions Partner For Improved Brand Lift Measurement
By Staff Writer (July 15, 2022)
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
Optimove Acquires Personalisation Platform Graphyte
By Staff Writer (July 14, 2022)
Optimove, a marketing platform provider, has acquired Graphyte, providers of a real-time, cloud-based personalisation platform. With the new capabilities added to the Optimove platform, marketers can deeply personalise every customer touchpoint, empowered by Optimove’s ability to transform customer data into customer-led journeys at scale. Optimove’s Customer Data Platform unifies all customer data from all sources […]
The Inextricable Link Between EX And CX 
By Manish Mishra (July 07, 2022)
A recent KPMG study showed how the pandemic persuaded HR teams across the United Arab Emirates to promote flexibility over full-time office work. The report also highlighted the greater stress now placed on economic, social and governance (ESG) factors, which include issues of diversity, inclusion, and workplace culture. Meanwhile, business intelligence from advanced digital platforms […]
Interactive Video Conferencing Platform Salesroom Raises Funds
By Staff Writer (July 05, 2022)
Salesroom, an interactive video conferencing platform, closed an $8.5 million seed funding round led by Craft Ventures, with participation from Village Global, Seedcamp, WndrCo and Asymmetric Capital alongside various angel investors. Salesroom plans to use the funding to further develop its real-time video technology, add new integrations, scale its GTM operation and grow its management […]
Company Close-up: The Criteo Chronicle
By Chandni U (July 01, 2022)
With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]
June Round-Up: All The Tech News You Need To Know
By Victor Dey (June 30, 2022)
An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]
DISQO Partners With Adelaide On Ad Measurement
By Staff Writer (June 29, 2022)
DISQO’s advertising measurement products, Brand Lift and Outcomes Lift, have been integrated into Adelaide’s omnichannel AU attention metric, which enables companies to move beyond viewability with increased transparency into media quality. With this integration, DISQO’s insights will help advertisers understand and demonstrate the full-funnel impact of high-quality attentive media, from brand awareness to intermediate digital […]
Modernising Checkout Models Can Win Customers
By Yash Raaj (June 29, 2022)
With customer expectations regarding services soaring high in 2022, it has become necessary for applications to offer clean and fast checkout experiences. Imagine a customer placing an order on an online platform – she immediately expects the chime on mail confirming the order or an SMS doing the same. But, if that does not happen […]
Martech Radar: Top Self-Service Tools 
By Aarti Chawla (June 24, 2022)
Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]
8 Reasons Why Your Ad Tech Stack Might Be Failing You in 2022
By Kate Aleksandrova (June 23, 2022)
You will get from point A to point B on a scooter. However, if you drive the latest BMW, you will get from point A to point B while saving time, effort, and likely your hairdo. If you just use random tools and features, your ads will run; however, with the right ad tech stack, […]
Level AI Launches Agent Screen Recording For Contact Centres
By Staff Writer (June 22, 2022)
Level AI, the customer service intelligence platform, launched a new agent screen recording and monitoring product. The company’s latest feature will enable contact centre teams to improve support quality, agent learning and coaching by monitoring and gaining further insights into their agents’ behaviour. Level AI has been working to place cutting-edge AI and machine learning […]
RollWorks Enhances its ABM  Capabilities with More Granular Account-Level Data
By Staff Writer (June 19, 2022)
Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]
Martech Radar: Top AdTech Tools
By Aarti Chawla (June 17, 2022)
As your business expands, you’ll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes — how the tools will help them to automate tasks to make ads […]
Data-Driven Strategies for Business Growth
By Charisse Hughes (June 17, 2022)
It’s no secret that artificial intelligence (AI) is one of the fastest-growing data-driven technologies being used worldwide, transforming every industry and every function in business. Many organisations are focused on finding the “AI silver bullet” fix, but the reality is being data-driven is a continuous journey, not a destination. While the data deluge can be […]
Grab-And-Go CX Is The Future
By Kumar Gandharv (June 16, 2022)
Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]
The Role Of Speech Tech In The Metaverse
By Khushbu Raval (June 15, 2022)
Silicon Valley’s tech giants are placing large bets on the metaverse, but what precisely is it? The metaverse is envisioned as a next-generation internet where the actual and virtual worlds perfectly combine to produce immersive experiences, depending on who you ask. This metaverse, which is a tapestry of numerous technologies, creates 3D virtual environments where […]
Turn Customers With Effective Churn Analysis
By Chandni U (June 14, 2022)
With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]
Embrace The Shift Towards Nano Influencers
By Chandni U (June 14, 2022)
Ahead of her session in VMF South Africa, mobile marketing expert Hazel Chimhandamba talks about the current trends and the power of influencers. “Brands need to tread carefully because some influencers tend to be over-utilised. As a result, there is a significant trend shift towards the nano influencers versus the more popular socialites,” said Hazel […]
ASAPP Launches AutoCompose For Agent Messaging
By Staff Writer (June 13, 2022)
ASAPP launched AutoCompose, an artificial intelligence-based service that suggests responses for digital messaging agents. AutoCompose presents agents with response suggestions in the form of complete responses, phrases, and spelling fixes, which agents can seamlessly accept as they type. The AutoCompose response library is dynamic, personalised, and adaptive to available customer data, using machine learning analysis […]
Retail Growth SaaS Startup Gamiphy Raises Funds
By Staff Writer (June 09, 2022)
Retail- growth SaaS startup, Gamiphy has raised $1.55 million in a Pre-Series A funding round led by Kuwait-based Al Muhallab VC with the participation of Jordan’s Innovative Startups and SMEs Fund (ISSF), Bank of Palestine, and a group of angel investors, in addition to funding from the Innovative Private Sector Development (IPSD) project. Gamiphy allows […]
Data Science Is Helping Financial Services Find Hidden Opportunities
By Victor Dey (June 09, 2022)
Banks are trying to keep up with fintech companies that pursue a more product-oriented approach to implementing AI and selling AI-enabled offerings Turkey’s third-largest private bank, Yapı Kredi, recently automated its customer care, operations, and consumer credit departments utilising RPA. Previously, agents would need to manually gather information from different systems and sources to address […]
ML-Driven Advertising Campaign Measurement To Help CPG Advertisers
By Staff Writer (June 07, 2022)
A newly enriched, machine learning-driven version of NCSolutions’ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). Called Next Gen Sales Effect, the new […]
Getting Personal With Healthcare
By Chandni U (June 07, 2022)
Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]
e& enterprise, DataRobot Launch Enterprise AI As A Service
By Staff Writer (June 06, 2022)
e& enterprise, part of e& (formerly known as Etisalat Group), has entered into a strategic three-year alliance with DataRobot, a US-based Artificial Intelligence (AI) platform provider, to launch an Enterprise AI as a Service (AlaaS) offering to support government and private companies in their digital transformation journey. The Enterprise AI as a Service (AIaaS) is […]
Why Should Marketers Care About Data Clean Rooms?
By Suparna Dutt DCunha (June 06, 2022)
Data clean rooms help marketers gather granular data from different sources and extract value, including profile enrichment, journey analysis, measurement, and activation Amid the death of third-party cookies, a data clean room is one solution to figure out audience targeting. The tech has been gaining pace as it adds refinement and allows brands to partner […]
Mindshare Launches Precisely Human Intelligence For Brand Growth
By Staff Writer (June 02, 2022)
Mindshare, the media services company that is part of WPP, launched Precisely Human Intelligence (PHI) – a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale. The PHI suite of products combines empathy and precision through a […]
Data Privacy In Metaverse Is An Evolving Concern
By Victor Dey (June 02, 2022)
Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging The metaverse has evolved from a concept to a looming reality. An idea that debuted on a science fiction novel is already on the verge of revolutionising how businesses, organisations, and the internet run. While […]
HYKE Helps B2B Parties Unlock Next-Level Speed And Efficiency
By Staff Writer (May 26, 2022)
HYKE, an app-based digital distribution platform, provides instrumental assistance, in-depth market research, real-time data visibility, and efficient communication tools to manufacturers, retailers, and distributors to help them connect seamlessly. The HYKE app-based platform is essentially a seamless and uncomplicated app-based system that allows its users to get all the technology, supply chain infrastructure, and market […]
Hybrid Intelligence For The CX-Driven Future
By Chandni U (May 23, 2022)
Considering human expertise and intentionality when making meaningful decisions, hybrid intelligence is changing the direction of the AI revolution. Consider artificial intelligence (AI) to be the front and centre of operations, but all the while, it is human orchestration pulling the strings behind the screen. Harnessing the best of both worlds is the most viable […]
What Is Universal Speech Translator By Meta?
By Khushbu Raval (May 18, 2022)
Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]
Zoom Partners With Solvvy For Contact Centre Expansion 
By Staff Writer (May 17, 2022)
Zoom Video Communications announced that it has entered into a definitive agreement to acquire Solvvy, a conversational AI and automation platform for customer support provider. Together, Zoom and Solvvy will offer elevated customer service experiences to a global enterprise base and work quickly to capitalise on new opportunities in contact centre and customer support. The […]
Qualtrics and SAP Partner To Bring Empathy To the Contact Centre
By Staff Writer (May 17, 2022)
Qualtrics announced a new integration that brings Qualtrics XM Discover’s AI and machine learning capabilities into SAP Service Cloud to help customer service teams resolve customer issues, increase resolution rate and improve customer satisfaction. Customers today expect companies to respond quickly to their questions and issues across any channel: on social media, they expect a […]
Contact Centres Have Increased Adoption of AI, But Struggle to Capture ROI: Study
By Staff Writer (May 17, 2022)
LiveVox Holdings, a cloud-based provider of customer service and digital engagement tools, released the results of a study conducted by Forrester Consulting to identify the key use cases and challenges when deploying AI technology in the contact centre. The study, entitled “Contact Centres and AI: Sounds Like You Need Help Full Benefits” surveyed 315 IT […]
Why Brands Must Back Up Their Digital Efforts 
By Raviteja Dodda (May 13, 2022)
Brands must invest in an integrated martech stack that blends tools to create customer segments based on behaviour and engage with them accordingly. The Middle East market is rapidly becoming one of the hottest regions for eCommerce in the world. Several quantitative indicators and anecdotal evidence point to a future where online retail will become […]
Coveo Adds Customer Service Features
By Staff Writer (May 13, 2022)
Coveo Solutions, a provider of AI-powered platforms for search, recommendations, and personalisation within digital experiences, launched capabilities designed to help customer service employees deliver personalised customer experiences. Coveo’s new capabilities provide customer service agents a clearer view of the full customer journey without leaving their screens. “Attracting and retaining customer service agents has never been […]
Exploring The 7 Business Benefits of A CDP
By Mohammed Alkhotani (May 11, 2022)
How familiar are you with the various business benefits of a CDP? A dedicated CDP captures and cleanses data. It unifies data to create a single customer view. But the CDP’s talents don’t end there. From building loyalty and trust to increasing revenue, the business benefits of a CDP are many and varied. Eliminating data […]
Zoom-ing In On Your Emotions. Is It Ethical?
By Suparna Dutt DCunha (May 02, 2022)
To what extent facial expressions reliably communicate human emotion hotly debated Emotions are big business. But are human emotions measurable and quantifiable? Last week, cloud video conferencing giant Zoom introduced new features to analyse customer sentiment during sales or business meetings and is considering adding a different form of AI to that service in the […]
The Future with Google Analytics 4
By Staff Writer (April 29, 2022)
All standard Universal Analytics properties will stop processing new hits on July 1, 2023. It’s 2022 and challenges galore for marketers who must offer multi-channel, multi-device, and personalisation with privacy. As marketers navigate the space between cookies and consent while continuing to offer relevance and ROI without wasting ad dollars, the need for a smart […]
Explained: Multitask Unified Model
By Yolande DMello (April 28, 2022)
TLDR: MUM can search the internet to access information across different languages, text, images and media to help users find answers to detailed questions, think multi-part questions. It’s not just search – it’s research.   They call it the mother of all search algorithms. So the name MUM or Multitask Unified Model seems appropriate. MUM […]
eCommerce Acceleration Provider Edgemesh Launches Ad Protect
By Staff Writer (April 27, 2022)
Edgemesh, an eCommerce acceleration platform provider, launched Ad Protect, a major feature upgrade to its Edgemesh Server that identifies and protects companies against ad fraud and click fraud at the infrastructure level. Edgemesh combines real-time bot detection and IP reputation with machine learning to detect fraudulent clicks and then tag these visitors for real-time exclusion […]
Can Conversational AI Revolutionise Customer Service?
By Chandni U (April 27, 2022)
Organisations worldwide are still accelerating digital transformation initiatives, especially conversational AI in customer service. Over 91 per cent of customers get frustrated and abruptly end conversation due to poor customer service experience, and 47 per cent switch brands. Around 40 per cent of these customers share negative feedback about the brand, which results in lower […]
Metaverse Solutions Can Strengthen Travel Ecosystem
By Chandni U (April 26, 2022)
Destination marketing expert Waleed Al-Toukhi says  technology-driven strategies can  boost the travel and hospitality industry “Metaverse travel and tourism solutions can significantly improve booking procedures by giving essential information that other methods cannot communicate appropriately. It will increase the likelihood that a consumer will complete the booking rather than cancel it,” said Waleed Al-Toukhi, Executive […]
Kraft Heinz, Microsoft Partner For Supply Chain Innovation 
By Staff Writer (April 23, 2022)
The Kraft Heinz Company and Microsoft Corp. announced they are joining forces to develop solutions designed to accelerate the consumer goods giant’s transformation and enable a more resilient supply chain. With Microsoft Azure as its preferred cloud platform, Kraft Heinz will migrate the majority of its global data centre assets to Azure and its enterprise […]
Neustar, Captivate Partner For Audience Segmentation Capabilities
By Staff Writer (April 21, 2022)
Neustar has partnered with Captivate, a digital-out-of-home (DOOH) video network provider, to help improve and expand Captivate’s audience segmentation and targeting capabilities. By leveraging Element One, Neustar’s audience segmentation platform, companies can activate against audience insights capabilities through Neustar’s data and machine learning solutions. Users can also incorporate first and third party data into their […]
Tapping into the Subconscious Mind of the Consumer
By Yolande DMello (April 20, 2022)
Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market.  If Zaltman is to […]
BEDU, UAE's Metaverse Pioneer, Has Officially Begun Operations In Dubai
By Staff Writer (April 19, 2022)
BEDU, Dubai’s leading innovator in Web3 technologies and solutions, announced its UAE launch along with a vow to provide enterprises, governments, and individuals with the tools and expertise they need to ‘create the next digital frontier.’ BEDU was established to attract global experience and investment to the UAE to speed the development of Web3, blockchain, […]
Shipium Raises Funds To Provide Tech Stack For eCommerce Retailers
By Staff Writer (April 17, 2022)
Shipium, the technology-driven supply chain and logistics company seeking to solve “the Prime problem,” announced the raise of its $27.5 million Series A. Shipium was founded by the veteran teams that built the technology powering Amazon Prime and Zulily’s supply chain. This round brings Shipium’s total funding to $38.7 million since its inception in 2019, […]
UserTesting Adds Customised AI-Powered Insights
By Staff Writer (April 14, 2022)
UserTesting, a provider of video-based human insight, has added features as part of its quarterly product release, allowing companies to identify and customise findings using their own corporate terminology. UserTesting also rolled out usage management for workspaces to help companies plan and share testing capacity across the entire organisation, and for teams that want to […]
You GAN Do Whatever You Want
By Suparna Dutt DCunha (April 14, 2022)
From content creation to fraud detection and identifying errors in lab results, practical applications of GAN AI are many. And businesses aren’t shying away from exploring the technology In 2018, when Portrait of Edmond Belamy sold for an incredible $432,500, created by an algorithm fed with a data set of 15,000 portraits painted between the […]
Be Careful Of What You Deem As A Technology Problem
By Chandni U (April 12, 2022)
Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
AiAdvertising Partners With Genus AI For Micro-Audience Targeting
By Staff Writer (April 11, 2022)
AiAdvertising, an artificial intelligence (AI) and machine learning (ML) data science and technology company, announced that it has entered into a License and Development Agreement with Genus AI. “The partnership announced today will lead to the full integration of Genus AI’s technology into our platform, enabling us to provide unprecedented levels of micro-audience targeting of […]
Google Adds Visual, Text Search Options to Enhance Product Discovery
By Staff Writer (April 10, 2022)
Google is finding new ways to find exactly what customers look for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their search results. By using Google’s new multisearch capacity, powered by its evolving AI and machine learning tools, searchers will now be […]
Neustar Partners with Catalina For Optimised Marketing
By Staff Writer (April 09, 2022)
Neustar is partnering with Catalina to help consumer packaged goods advertisers optimise their marketing mix, campaign tactics, and audience targets based on real-time purchase behaviour. Catalina offers shopping behaviour insights through its real-time shopper intelligence platform, enriched with transactional purchase data from a multitude of third-party data sets to unlock highly precise shopper audience targeting […]
Escaping The Silos: Emerging Tech Might Help Improve Data Integration 
By Staff Writer (April 09, 2022)
A modern data integration strategy is critical to support the data and analytics requirements Data is too important to be kept in a silo, out on the edges of a business. It’s a recipe for business anarchy, leading to uncoordinated efforts, uninformed decisions, inconsistent messaging as operational workers are unable to access relevant data about […]
Oracle Adds Flytxt AI and Analytics To Digital Experience For Communications
By Staff Writer (April 08, 2022)
Oracle has chosen Flytxt’s AI and Analytics solutions for its enhanced Digital Experience for Communications, its solution to drive data-driven digital experiences for its communication service provider (CSP) clients. Oracle’s enhanced Digital Experience for Communications uses Flytxt’s artificial intelligence and machine learning models using insights from trillions of samples from more than a billion customers. […]
AI, ML Mission-Critical To Business Strategy: Survey
By Staff Writer (April 08, 2022)
Sixty-five per cent of IT decision-makers at retail companies said artificial intelligence (AI) and machine learning (ML) are technologies that are most mission-critical to their business strategy, said a new survey sponsored by Rackspace Technology. With AI/ML technologies, there is an opportunity to enhance customer experiences, improve revenue growth potential, undertake rapid innovation and create […]
Relationshop Advances Digital Experience Platform
By Staff Writer (April 05, 2022)
Relationshop, a digital customer engagement solutions provider, announced the launch of Personalised Promotions within its Digital Experience Platform. DXP offers grocery retail clients a branded engagement and shopping experience for their customers within a single platform, accessible online and via mobile app. The DXP Personalised Promotions feature allows the retailer to easily execute shopper marketing […]
Turkey’s Martech Landscape Is Promising
By Chandni U (April 04, 2022)
In the last few years, Turkey’s marketing technology landscape has witnessed accelerated growth, especially in the eCommerce, SaaS and logistics sectors Two words that best describe Turkey’s martech landscape in the last few years are ambitious and determined. Turkey has seen a significant increase in business investments in the last few years. By the end […]
Company Close Up: The Mediaocean of Advertising
By Chandni U (April 01, 2022)
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem. A decade ago, Donovan Data Systems (DDS) and MediaBank merged to form a new company with the goal of developing a global operating system for the advertising industry. With the plan to enable advertisers and media […]
Reputation Adds Competitive Intelligence For Better Insights
By Staff Writer (March 30, 2022)
Reputation introduced Competitive Intelligence, enhancing its platform with deeper insights and analytics. With Competitive Intelligence, companies learn what their competition’s online reputation is and how to gain an advantage with target customers and market trends. “Every company is searching through data to find their golden nugget to inform their business strategy, and Reputation is alleviating […]
Snowflake Adds Retail Data Cloud To Optimise Operations For Retailers
By Staff Writer (March 29, 2022)
Snowflake, the data cloud company, launched the Retail Data Cloud, which unites Snowflake’s data platform, partner-delivered solutions, and industry-specific datasets. The Retail Data Cloud empowers retailers, manufacturers, distributors, consumer packaged goods (CPG) vendors, and industry technology providers, to leverage their own data, access new data, and seamlessly collaborate across the retail industry. Together, Snowflake and […]
Explained: Incrementality
By Yolande DMello (March 28, 2022)
TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]
Etihad Airways Ties Up With Citi To Enhance Automation, Efficiency
By Staff Writer (March 25, 2022)
Citi has renewed its cash management mandate with UAE flag carrier Etihad Airways, further assisting the airline with a major treasury transformation journey, helping to enhance its automation, digitalisation and overall efficiency. Etihad will gain access to Citi’s breadth of digital capabilities across working capital and liquidity management, payments and collections, reconciliation and visibility, as […]
Authenticx Adds New Capabilities To Help Healthcare Industry
By Staff Writer (March 23, 2022)
Authenticx, a provider of conversational artificial intelligence solutions for the healthcare industry, launched Speech Analyticx, Smart Sample, Smart Predict, and Montage Builder. The solutions help healthcare organisations analyse millions of conversations to surface recurring trends through data-backed storytelling at scale. Speech Analyticx summarises themes and trends across all interactions using artificial intelligence to surface topics […]
Wiggle Out Customer Niggles
By Chandni U (March 23, 2022)
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
Jumio Accelerates Digital Transformation In ME With KYX Platform
By Staff Writer (March 22, 2022)
Jumio, the provider of AI-powered end-to-end identity orchestration, eKYC and AML solutions, announced the launch of a Middle Eastern solutions portfolio and the appointment of Arshad Sheikh as its first sales leader for the Middle East, Turkey and North Africa (METNA) region. This expansion builds on Jumio’s long-standing presence in the Middle East and its […]
Can Deep Learning Shape The Future Of Digital Advertising?
By Khushbu Raval (March 22, 2022)
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]
Accenture Launches Metaverse Continuum Business Group 
By Staff Writer (March 20, 2022)
A new report from Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” businesses are racing toward a future […]
Medallia Launches Athena Studio for Building AI Models
By Staff Writer (March 18, 2022)
Medallia, a provider of customer and employee experience solutions, has launched Medallia Athena Studio to help organisations create custom artificial intelligence models and analytics for unstructured data without coding. Medallia Athena Studio helps organisations create AI-powered models in a simple user interface or with a range of pre-trained templates. Athena Studio extends Medallia’s AI and […]
Xandr, LiveIntent Extend Partnership With New Data, Identity Offerings
By Staff Writer (March 17, 2022)
Xandr and LiveIntent are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching more than 15 exclusive data segments built with its own data and machine learning models in the Xandr Data Marketplace. The alliance will also enable mutual clients to onboard their own first-party audience segments onto Xandr […]
Want To Know How Your Customer Feels In Real-Time? Use AI
By Khushbu Raval (March 16, 2022)
Using AI, you can segment your customers down to the level of a universe of one. With such a good target base, you can develop personalised content, deliver it in a targeted way, and help drive engagement. In the near future, organisations that excel in personalisation will outsell others. Personalisation in marketing has been around […]
Zefr Appoints New Senior Vice President EMEA 
By Staff Writer (March 15, 2022)
Zefr, the brand suitability in walled garden environments provider, has announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In her most recent role, Emma was part of the EMEA leadership team at OpenX, working as senior […]
Banking On Hyper-Personalisation 
By Suparna Dutt DCunha (March 14, 2022)
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
Are You Using AI For Dynamic Pricing?
By Victor Dey (March 09, 2022)
AI can make dynamic pricing easier and better, as it facilitates continuous prediction, allowing for pivots for events in real-time Expense coverage and achieving a specific level of revenue criteria are critical for a business to grow and thrive. But how do you determine the right price for your goods and services? Use static prices, […]
Quark Software Expands Into EMEA Region For Security, Compliance
By Staff Writer (March 09, 2022)
Quark Software, the global provider of content design, automation and intelligence software, is strengthening its global leadership team, expanding into the EMEA region. “Quark has a 40-year history of delivering content technology that is expanding across the entire content management lifecycle to help customers— from independent designers to large enterprises—create, automate and analyse their content […]
Rand McNally Adds Video Telematics with MV, AI To Its Fleet Platform
By Staff Writer (March 08, 2022)
Rand McNally, an innovative technology solutions provider for commercial transportation, has launched an advanced 2-way dash camera powered by market-leading Machine Vision (MV) and Artificial Intelligence (AI) telematics. The new camera, part of the Rand Video Telematics solution, is available for shipment and subscription now. Engineered to improve fleet and driver safety, Rand Video Telematics […]
Key Takeaways From Mobile World Congress 2022
By Staff Writer (March 07, 2022)
There was plenty of technological innovation on display, spanning the metaverse and Wi-Fi 7 at the Mobile World Congress (MWC), which made a big comeback. Last week, thousands gathered at the event in Barcelona to hear the latest advancements in 5G and mobile technologies. Here are some highlights from the event that concluded last Friday.  […]
Saudi Arabia’s Ever Evolving Martech Landscape 
By Aarti Chawla (March 04, 2022)
Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]
Simon Data, Attentive Partner To Enhance Marketers’ SMS Strategies
By Staff Writer (March 02, 2022)
Simon Data and Attentive launched an integration designed to provide more data and control to marketers’ text strategies. Now, mutual customers can reach users through SMS powered by Attentive by triggering and personalising based on historical, real-time, and machine learning datasets created by Simon Data. This enables marketers to drive hyper-segmented messages that coordinate across […]
Etisalat UAE Extends AWS Partnership To Address Digitisation Demands
By Staff Writer (March 02, 2022)
Etisalat UAE announced that it is extending its collaboration with Amazon Web Services (AWS) to address the growing demand for digitalisation in different industries with use cases focussed on enterprises in oil and gas, manufacturing, and logistics. Etisalat UAE and the cloud provider will collaborate to build industry-specific solutions that offer low latency and high-performance […]
Company Close Up: It’s A CRM SugarRush
By Chandni U (March 01, 2022)
Laser-focused on high definition CX, SugarCRM is working on out-of-the-box solutions “Fifty-two per cent of sales leaders say their traditional CRM costs them revenue – that’s a frightening statistic. We believe firmly that it’s time to work smarter, not harder. It’s time for a change,” said Craig Charlton, CEO, SugarCRM. The last two years have […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
Bounteous Collaborates With Acquia For Personalised CDP
By Staff Writer (February 28, 2022)
Bounteous is collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalised messaging leveraging customer data and machine learning. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched […]
AnyRoad Raises Funds To Power Data-Driven Experiences
By Staff Writer (February 27, 2022)
AnyRoad, an Experience Relationship Management (ERM) provider, announced that it closed a $47 million Series B funding round led by funds and accounts managed by BlackRock with participation from Andreessen Horowitz, Runa Capital, and Kaiser Permanente. Existing investors Rally Ventures, Precursor Ventures and Day One Ventures, as well as newcomers Commonfund and Corner Ventures, also […]
Supporting Advertiser Controls In Platform Automation
By Chandni U (February 23, 2022)
For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]
Travel To Tomorrow With Emerging Technologies In The Middle East
By Suraj Tiwari (February 23, 2022)
The pandemic has shifted the travel process, and it’s brought the airport experience to the forefront. With travel restrictions easing globally, border control authorities are likely to spend more time scrutinising travellers’ records, given the added need to review health credentials and vaccination statuses. While biometric identity management systems have helped improve this situation to […]
Have You Applied S.O.A.P?
By Chandni U (February 22, 2022)
Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]
Marin Software Integrates Wth TikTok For Better Campaign Insights
By Staff Writer (February 18, 2022)
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, announced the ability to optimise TikTok ad campaigns through its flagship MarinOne platform. The integration with TikTok’s Ad Manager gives advertisers better insights and improves the performance of their TikTok campaigns through machine learning and automation. With 1 billion monthly active users […]
Amplitude Adds Data Integrations For Better Product Experiences
By Staff Writer (February 18, 2022)
Amplitude, a digital optimisation company, has integrated its technology with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, MailChimp, Klaviyo, and Customer.io and enhanced its existing integration with HubSpot. Through its growing partner ecosystem, Amplitude ingests data through customer data platforms data warehouses, SaaS platforms, and Amplitude’s own software development kits. “As the demand […]
Grintafy Raises Funds To Develop Live-Streaming Feature Using AI, ML
By Staff Writer (February 17, 2022)
Grintafy, the Saudi-based football talent discovery startup and the go-to career development platform for aspiring footballers in the Middle East has raised $2.1 million bridge round with participation from Wa’ed, the entrepreneurship arm of Saudi Aramco, Alrashed Group (ARG Limited), Areen Investments, and a number of strategic angel investors. Grintafy aims to use the funds […]
SAIB Taps Moneythor For Intelligent PFM Tools To Improve CX
By Staff Writer (February 15, 2022)
Moneythor, a digital banking solution provider has been selected by SAIB to implement personal financial management (PFM) tools that will provide the bank’s customers with more holistic experiences and enable them to have a better understanding of their personal finances. The Moneythor solution is powered by real-time data, machine learning and behavioural science techniques to […]
Quant Insight Launches iQbyQi To Empower Retail Traders
By Staff Writer (February 10, 2022)
Quant Insight (Qi), a quantitative financial market analytics and trading insights provider, announced the launch of iQbyQi, to empower retail traders in Europe and the Middle East with institutional grade analytics iQbyQi uses a cloud-based AI “market brain”, which analyses millions of data points in real-time. It understands how they are all connected to market […]
Saudi Delivery Startup BARQ Raises Funds For Product Development
By Staff Writer (February 08, 2022)
Saudi delivery startup BARQ has secured $4 million in a seed round. The money will be used to expand the firm’s geographic footprint in the Kingdom and diversify its product offerings. The round was led by early stage venture capitalists OTF Jasoor Ventures, and Hambro Perks Oryx Fund — a Middle East and North Africa-focused […]
Can Digital Humans Democratise Personalised Service?
By Yolande DMello (February 08, 2022)
Digital Humans are AI powered virtual beings that recreate natural human interaction at scale. Kia Mia meets customers as they walk into the Kia Motors showroom in Denmark, she interacts and engages with them. But she happens to be a digital human, an avataar that exists behind a lifesize screen, and has a camera that […]
Brightcove Acquires Wicket Labs For Improved Audience Analytics
By Staff Writer (February 04, 2022)
Brightcove, a provider of video for business, has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform enables companies to deliver broadcast-quality video and measure its effectiveness with real-time analytics into performance, viewer engagement, and ROI. Using this data, customers can predict future behavior […]
Adlucent Introduces Index For Ad Platform Automation
By Staff Writer (February 03, 2022)
Adlucent, a performance marketing agency, has introduced Adlucent Index to help digital advertisers gain control over ad platform automation. Adlucent Index works directly with Google Smart Bidding to give advertisers control over how conversions are valued and measured and how paid search and shopping ad campaigns are optimised. It ingests each advertiser’s first-party data and […]
Logistics Provider YFS Raises Funds For Innovation, Production, Expansion
By Staff Writer (February 02, 2022)
Yalla Fel Sekka (YFS), an on-demand logistics provider specialising in instant delivery and dark store management, announced a $7 million Series A round. This funding round was led by DisruptAD, ADQ’s venture platform. YFS provides an affordable instant delivery service for businesses in urban communities in Egypt – the largest and fastest-growing economy in the […]
Saudi Arabia Makes A Big LEAP In Digital Transformation
By Suparna Dutt DCunha (February 02, 2022)
The ongoing LEAP, which is aimed at accelerating Saudi Arabia’s ambitions to expand its digital economy by 50 per cent, and grow its contribution to the wider economy by $13 billion, showcases the kingdom as a digital powerhouse It’s hard to recall when Saudi Arabia wasn’t powering the Middle East digital transformation scene. You have […]
January Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (January 31, 2022)
2022 is off to a flying start. From metaverse and experience cloud to Amazon’s Alexa and Cisco’s Webex going to the Moon, we’ve been keeping an eye on all the top tech news and releases, many of which might shape the trends and stories that will occupy us in the days ahead. Catch up on […]
How Codeless AI Can Aid Marketers
By Victor Dey (January 26, 2022)
With codeless AI, marketers can now run experiments, discover insights, and take actions at a previously impossible pace Before its widespread use, artificial intelligence (AI) was treated merely as an experiment that only data scientists or coders would engage with. Today, data is generated from social media posts to user interactions with an application, and […]
Zefr Launches Post-Bid Brand Safety Solution For In-Feed TikTok Ads
By Staff Writer (January 25, 2022)
Zefr, a brand suitability for video platform announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok. Powered by Zefr’s patented Cognition AI machine learning engine, the new product provides advertisers with independent, video-level verification of their content adjacencies on TikTok, with full mapping to the […]
FedEx, Microsoft Launch Cross-Platform Logistics As A Service
By Staff Writer (January 25, 2022)
FedEx and Microsoft announced the next solution as part of their multi year collaboration to transform commerce, supply chains and logistics. FedEx and Microsoft will bring together FedEx network intelligence with capabilities from Microsoft Dynamics 365 to introduce a cross-platform “logistics as a service” for retailers, merchants and brands. The companies share a vision for […]
Companies To Watch
By Chandni U (January 22, 2022)
As 2022 rolls out, both customers and businesses are hopeful for a year of growth with better and more innovative tools and services in the market. MarTech solutions, from sales augmentation, social influencer strategies to improved user management, are in continuous demand. Meanwhile, sustainable measures are also nudging brands to look for alternative business tools […]
The Rise of PPC Automation: Everything You Need to Know
By Nate Burke (January 18, 2022)
Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]
Conversational AI Expected To Reach $18.4 Billion By 2026: Report
By Staff Writer (January 17, 2022)
Research firm MarketsandMarkets valued the worldwide market for conversational artificial intelligence at $6.8 billion in 2021 and expects it to reach $18.4 billion by 2026, growing at a compounded annual rate of 21.8 percent. Conversational AI, the report said, involves three basic technologies: machine learning and deep learning, natural language processing, and automated speech recognition. […]
Turing AI For Retail Offers Customers’ End-To-End Journey Insights
By Staff Writer (January 14, 2022)
Turing AI launched Turing AI for Retail, which combines Turing AI’s retail-specific machine learning algorithms and intelligent workflow automation with retailers’ camera infrastructures. It gives retailers deep insights into customers’ end-to-end journeys while measuring key demographic data and associated buying patterns. Also Read: How Retailers Can Drive Multi-brand Loyalty Turing AI for Retail offers insight […]
IBM Watson Adds AI Weather Analytics to AWS Data Exchange
By Staff Writer (January 10, 2022)
IBM Watson Advertising announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. Providing data from the world’s most accurate weather forecaster1, IBM Watson Advertising’s Weather Analytics harnesses the relationship between weather and consumer behaviour using artificial intelligence to extract deep insights to […]
For Good Ad Measure
By Chandni U (January 10, 2022)
Did you know that  70 per cent of the ad campaign performance can be attributed to the creative? Pepsi’s “Join In” campaign featuring Kendall Jenner is a marketing lesson of what not to do. It features the reality TV star handing a can of Pepsi to a police officer to diffuse the tension in a […]
Alteryx Acquires Trifacta To Accelerate Cloud Journey
By Staff Writer (January 09, 2022)
Alteryx, the analytics automation company, announced it has entered into a definitive agreement to acquire Trifacta, an award-winning cloud company that leverages scalable data management and machine learning to make data analytics faster and more intuitive. Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics. Meanwhile, […]
Merkle Launches Two Solutions For Contactless Shopping
By Staff Writer (January 07, 2022)
Merkle, a technology-enabled, data-driven customer experience management company unveils two new contactless shopping products. Scan & Know and UnboxIt are the world’s first app-free in-store and on-delivery contactless shopping experiences, available exclusively from Merkle. Scan & Know empowers shoppers to know more in store with its amplified assistance and product recognition technology. UnboxIt is a […]
Spotting The Golden Goose via Lead Scoring 
By Yolande DMello (January 05, 2022)
Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]
Chatbots To Grow By 25 Per Cent Through 2026: IMARC Group
By Staff Writer (January 03, 2022)
Research firm IMARC Group recently stated that the global chatbot market exhibited strong growth between 2015-2020, and it has projected it to grow at a compound annual rate of around 25 percent through 2026. Rapid digitisation and the increasing need for high-quality customer service across organisations are among the key factors driving growth, according to […]
Cantaloupe, HIVERY Partner For Intelligent Management Solutions
By Staff Writer (January 03, 2022)
Cantaloupe, a digital payments and software services company, has partnered with HIVERY, a data-science company that specialises in artificial intelligence to streamline category management for retailers in the consumer packaged goods (CPG) industry. As a result of the partnership, Enhance, an AI-based solution, will be available to Cantaloupe Seed customers through its integration with the […]
22 Trends For 2022 
By Yolande DMello (January 03, 2022)
What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]
OP Retail Raises Funds For Global Expansion, Including UAE
By Staff Writer (January 02, 2022)
OP Retail, a Chinese retail solution provider is extending its business globally after the round B financing. According to OP Retail, it has already entered 30 countries and will mainly aim at markets in South Africa, UAE, Singapore, the United States and the United Kingdom. Jayson Zhou, the founder of OP Retail, believes that the […]
Powered By AWS, Bavard Focuses on Partner Integrations, Scalability
By Staff Writer (December 30, 2021)
Bavard is helping businesses build their brand with conversational AI that supports, engages, and converts customers around the clock. Bavard, a conversational AI provider that offers businesses a better way to support and engage customers, has announced many enhancements to its platform, including now being powered by Amazon Web Services (AWS). Bavard made the decision […]
Businesses Will Turn To Low-Code For Agility
By Staff Writer (December 30, 2021)
Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]
Provectus Launches Crystal Engine For Personalisation
By Staff Writer (December 29, 2021)
Provectus, an artificial intelligence (AI) consultancy, has launched Crystal Engine to provide customer behaviour prediction and personalisation. The product is now in closed beta. Crystal Engine analyses customer-related data and serves a suite of use-cases, including the following: Customer churn prediction; Personalised recommendations; Next-best action; Conversion rate optimisation; Customer engagement prediction; and Customer journey insights. […]
Explained: Recommendation Engines 
By Victor Dey (December 28, 2021)
TLDR: Recommendation engines can help analyse and predict whether a particular user would prefer a product or not, based on the particular user’s profile and its historical information. Using ML algorithms, a recommendation engine has also proved to improve the business decision making processes and quality. Businesses now are seeking different ways to connect with […]
Can Meta’s New AI System Reduce Harmful Content on Facebook?
By Staff Writer (December 27, 2021)
Earlier this year, former Facebook employee Frances Haugen leaked internal company documents, and accused the social media giant of prioritising profit over safety by failing to adequately tackle the spread of misinformation and harmful content. The whistleblower also said that 87 per cent of misinformation spending is dedicated to English speakers, although only 9 per […]
Companies to Watch
By Yolande DMello (December 22, 2021)
It’s been a stellar year for investments in tech startups. Emerging tech is definitely high on the radar for venture capitalists looking to find the next unicorn. But it’s not just about being tech-first but tech-forward. Martechvibe takes a look at startups that are solving real-world challenges of marketers. Incode Founded: 2015 Founder: Ricardo Amper […]
Stats Perform And HEIM:SPIEL Partner For Better Fan Engagement
By Staff Writer (December 21, 2021)
Stats Perform, the sports tech provider and HEIM:SPIEL, a provision of content and solutions provider across the digital sports market, announced a new partnership to provide sports solutions utilising Stats Perform content. HEIM:SPIEL focuses on building and supporting customised solutions for clients across all market sectors including broadcast, media, leagues and federations. The solutions HEIM:SPIEL […]
Campaigns that Clicked: 2021
By Yolande DMello (December 19, 2021)
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
Dynata Acquires Optimus Analytics For Actionable FIrst-Party Data
By Staff Writer (December 15, 2021)
Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]
Martech Learning: Courses For The C-suite
By Aarti Chawla (December 15, 2021)
As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]
CX Company Forsta Partners With Phebi.AI For Voice Analysis Solutions
By Staff Writer (December 13, 2021)
Forsta, a customer experience and research technology company, is partnering with Phebi.AI, a voice technology company, to enable research and insights professionals to leverage Phebi’s advanced voice analysis technology across qualitative and quantitative research programs on Forsta’s insights technology platform. Phebi provides voice technology and research-based non-conscious analysis solutions, which combine speech recognition, artificial intelligence, […]
Beam Me Up, Scotty
By Chandni U (December 13, 2021)
The age of holograms in business events and customer interactions is only just beginning… Holographic displays are almost a thing of the past, at least in sci-fi movies. But haven’t you had the urge to be able to flick slides around, zoom into the tesseract and almost feel like an important scientist ready to save […]
TRADEVERSE Launches Social Channels For Intelligent Networking
By Staff Writer (December 10, 2021)
TRADERVERSE, a next-generation intelligent social trading platform, has launched its Twitter, Telegram, and Discord channels in a bid to position itself as the leading social universe for stock and crypto traders. Built for traders by traders and already attracting some of the world’s top trading influencers to its doors, TRADERVERSE’s goal is to to empower […]
Precisely Acquires CEDAR CX For Unified Digital CX
By Staff Writer (December 10, 2021)
Precisely, a provider of data integrity software, announced the acquisition of CEDAR CX Technologies. Precisely will add CEDAR’s cloud platform, expertise, and scale within hosted managed services to its offerings for wealth management, lending, and insurance. Financial terms of the deal were not disclosed. The acquisition will allow joint customers to share capabilities across CEDAR […]
5 Ways AR is Tailoring the Clothing Store 
By Sreya Paul (December 09, 2021)
Top retail brands like Topshop, Ralph  Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
Top 10 Martech Podcasts: Hit Play
By Chandni U (December 06, 2021)
Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]
Privacy Dynamics Launches One-Click De-identification Tool
By Staff Writer (December 05, 2021)
Privacy Dynamics, a startup that simplifies ethical and responsible use of data, launched a SaaS application that can anonymise thousands of records per second with the click of a button. Privacy Dynamics saves data and analytics teams valuable time while also ensuring organisations pull compliant, accurate information from a central data warehouse. Privacy Dynamics has […]
Pindrop Offers VeriCall to Amazon Connect Contact Centres
By Staff Writer (December 03, 2021)
Pindrop, a global technology offering security, identity, and intelligence for every voice, announced that VeriCall Technology, a solution offered by its wholly owned subsidiary Next Caller, is now the first ANI validation and spoof detection platform available on Amazon Marketplace for Amazon Connect, a cloud-based contact centre service platform. This offering will enhance call verification […]
Cordial Releases Update for Personalisation in Cross-Channel Marketing
By Staff Writer (December 03, 2021)
Cordial, the cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalised marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimisation, and […]
Point. Shoot. Shop.
By Yolande DMello (November 30, 2021)
When it comes to visual search, a picture speaks a hundred words. Here’s how retailers are upping their search rankings and cutting short the journey from discovery to purchase. The year was 2018 and the marketing team at low-cost, Swiss airline easyJet was eager to tap into the fear-of-missing-out (FOMO) social media users get by […]
Day 2 VMF KSA: Post-pandemic Lessons for Marketers 
By Staff Writer (November 25, 2021)
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Day 1 VMF KSA: The Changing Role Of The CMO
By Staff Writer (November 24, 2021)
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
Data-Driven Strategy Is The Only Path Forward
By Chandni U (November 24, 2021)
Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]
Project Agora And Exit Bee Partner For ‘Micro Moment’ Advertising
By Staff Writer (November 19, 2021)
Project Agora and Exit Bee have established an exclusive partnership to introduce “micro moment” advertising in the MEA region with “Exit Ads“. The format leverages behavioural technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers. Exit Bee utilises pattern recognition and machine learning, to precisely identify the moments […]
Brand Awareness Aside, Mobile Marketers Eye AI
By Staff Writer (November 19, 2021)
MENA marketing professionals are expecting growth in their mobile budgets. MMA conducted a survey with WARC to showcase the region’s mobile marketing strategies Increased focus on agility and effectiveness has been a key lesson for marketers in the last year, and brand awareness has turned out to be the most common objective when running mobile […]
Martech Learning: Courses For The C-suite
By Aarti Chawla (November 15, 2021)
C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]
Transforming SCM Industry With AI-based Predictive Analytics
By Khushbu Raval (November 11, 2021)
With the supply chain stabilising, many manufacturers are returning to normal operations with more robust technological capabilities. Nearly half of supply chain leaders increased their spending on innovative technologies and systems during the pandemic, including predictive analytics. In addition to optimising inventory levels and improving delivery times, predictive analytics can also increase sales and reduce […]
Symbl.ai Raises $17 Million For Business Growth 
By Staff Writer (November 10, 2021)
Symbl.ai that provides APIs to developers to build apps capable of understanding natural human conversations, has raised a $17 million series A funding. Symbl.ai says its APIs unlock machine learning algorithms from a variety of industry partners and sources. The company helps developers ingest conversation data from text, voice, email, chat, video, and social, and […]
Selfdrive.om Introduces 1st All-in-One-Mobility App Into Oman After Conquering UAE
By Staff Writer (November 09, 2021)
Selfdrive.om, a car rental application which is an entity of Pinewoods Technology Services, has launched its services in Oman with the aim of expanding their presence beyond UAE. Selfdrive.om is an eCommerce platform that leverages technology to cater to the ever-increasing needs of the modern customer for convenient mobility. The car rental app will offer […]
Hopin Versus vFairs
By Chandni U (November 08, 2021)
Martechvibe pits the two platforms, Hopin and vFairs, against each other on various factors, including user experience, customer support, security, data analytics. The global webinars and virtual events market, which was $1.57 billion in 2020, will reach $4.44 billion in 2025. Despite the post-pandemic return to normalcy, as per research estimates.  Moreover, a Grand View […]
Microsoft Cloud Enhances Digital Experiences Through Metaverse And Hyperconnectivity 
By Staff Writer (November 07, 2021)
Microsoft presented more than 90 new services and updates at Ignite 2021, exploring the breakthrough ways of connecting people, organisations and ideas. “Every industry in the region has felt the full force of the digital transformation, as enterprises have had to adopt drastically different strategies to keep their organisations secure and stable, requiring them to […]
Capiter Expands B2B eCommerce In The Middle-East
By Staff Writer (November 06, 2021)
Capiter, a Cairo-based B2B eCommerce marketplace that brings together Manufacturers, wholesalers, and retailers on one platform, announced the opening of its new office in Dubai, UAE. The announcement marks the first step in the company’s plan for regional expansion and penetration of Arab markets, and a few weeks after raising an investment of $33 million […]
Fero Raises $1.1 Million To Improve Product Capabilities
By Staff Writer (November 05, 2021)
Fero, a cloud-based RPA and ERP-products company that has created TiA, the World’s first Intelligent Virtual Assistant for Supply Chain, recently announced the closure of a $1.1 million fundraising. Fero provides an ecosystem of Transport ERPs and TiA – Transport Interactive Assistant, a software to free logistics employees from mundane tasks. TiA listens, understands, talks, […]
Buyers Have Evolved, Suppliers Are a Step Behind
By Staff Writer (November 05, 2021)
A couple of years ago, email was the most popular B2B medium, followed by eCommerce, and then phone orders. Today, the top two have switched places. And unfortunately, B2B suppliers are failing buyers. New research has found that 52 per cent of eCommerce sites are not fully meeting expectations. As more purchasing has moved online, […]
CX Leaders And Their Lessons
By Khushbu Raval (November 03, 2021)
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
Green Writing On The Wall
By Suparna Dutt DCunha (November 02, 2021)
As COP 26 is underway in Glasgow, we look at what the tech sector is doing to tackle the climate crisis The 26th edition of the UN climate summit, or COP 26, is underway in Glasgow with diplomatic negotiations by almost 200 countries on how to tackle the common challenge of the climate crisis, as […]
NICE CXone Adds Intelligent Self-Service and AI-Driven Engagement Tools
By Staff Writer (October 31, 2021)
NICE recently announced the CXone Fall 2021 release, which includes innovative capabilities that help businesses address the growing demand for digital interactions and intuitive self-service. CXone’s new intelligent and self-service options enable businesses to deliver answers faster, boost CSAT and accelerate digital transformation. With new conversational AI bots that act on complex consumer requests and […]
Talkwalker Acquires discover.ai To Benefit From Actionable Consumer Intelligence
By Staff Writer (October 27, 2021)
Talkwalker, a consumer intelligence company, announced that it has acquired discover.ai, an agile consumer and cultural insight platform. This is a key milestone on a journey to build even richer and deeper insight into Talkwalker’s service offering, discover.ai’s unique combination of machine learning and human insight means, Talkwalker can now build into their services a […]
CXO’s Role Is Changing? Maybe Not
By Suparna Dutt DCunha (October 27, 2021)
The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]
Emodo Partners With HUMAN Security To Protect Digital Advertisers From Ad Fraud
By Staff Writer (October 24, 2021)
Emodo, an Ericsson company, has partnered with HUMAN Security (formerly White Ops), a provider of collective protection against sophisticated bot attacks and fraud, and joined the Human Collective, a program to protect the digital advertising ecosystem from fraud, as a founding member. In addition, Emodo will be adding HUMAN’s MediaGuard to further fortify its global […]
Cart.com Partners With Google Cloud for eCommerce Expansion
By Staff Writer (October 23, 2021)
Cart.com, the eCommerce-as-a-Service (eCaaS) provider, recently announced a strategic partnership with Google Cloud to advance its mission and deliver robust, unified analytics for its 2500+ brands. As an eCommerce solution provider equipping merchants with critical marketing, technology, and fulfillment capabilities, Cart.com helps brands harness the benefits of treating data as part of their core DNA. […]
Prevedere Launches Predictive AI Platform For Strategic Business Plans
By Staff Writer (October 23, 2021)
Prevedere recently announced the launch of ERIN Protect, the latest addition to its predictive AI platform and suite of products. ERIN (External Real Time INsights) is Prevedere’s global data repository and patented machine learning platform that enables the creation, testing and publishing of econometrics based predictive models and insight. Organisations leverage Prevedere’s technology to identify […]
Companies to Watch
By Yolande DMello (October 22, 2021)
The priorities are clear for brands — deliver stellar customer experience without compromising on privacy. Marketing teams need to align with changing customer expectations and prioritise both objectives.  The predominantly digital landscape in which brands operate offer opportunities and challenges to deliver on both counts.  Martechvibe explores emerging technology companies that have tapped into the […]
Gitex Global 2021 Dubai Round-Up
By Staff Writer (October 22, 2021)
One of the biggest tech events in the world, Gitex Global, which brought together global industry leaders, startups and innovators in artificial intelligence, 5G, cloud, cybersecurity, blockchain to unveil the future, came to an end on Friday. In true form, the week-long event has delivered when it comes to the latest innovations in technology. We […]
Cracking The Customer Loyalty Code
By Aarti Chawla (October 20, 2021)
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
Deliver Timely, Relevant Mobile Experiences
By Staff Writer (October 20, 2021)
A month ago, Virgin Mobile KSA announced that it had achieved net-zero carbon emissions across its operations in the Kingdom. The news came shortly after authorities announced that KSA had widened the reach of 5G networks to about half of the population and the majority of cities by mid-2021. Telecom is a competitive landscape in […]
Tech Innovations You Can’t Miss At Gitex Global
By Staff Writer (October 19, 2021)
The future of the way we live is set to be one thing: Smart and Gitex Global is showing that — living up to its name as one of the world’s biggest technology shows, whether it is to showcase cloud offerings, state-of-the-art servers, first connected smartwatch for children or electric flying race car. The global […]
Poshmark, Inc. Acquires Suede One, A Platform For Virtual Authentication
By Staff Writer (October 14, 2021)
Poshmark, Inc. social marketplace for new and secondhand styles announced that it has acquired Suede One, a platform that combines machine learning, computer vision and expert human review to virtually authenticate sneakers. This deal marks Poshmark’s first acquisition and reflects the company’s focus on strategic investments that drive continued platform innovation, accelerate growth in high-growth […]
Think More, Think Personal
By Chandni U (October 13, 2021)
Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]
How Can AI Help Content Marketers?
By Yolande DMello (October 12, 2021)
The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model created by OpenAI has received substantial attention. This is a third-generation Natural Language Generation model that produces human-like language at scale, and is available as an application program interface (API). In […]
Data As A Default, Google Leaves Last-click Behind
By Yolande DMello (October 11, 2021)
In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how much credit each ad interaction is responsible for in leading to conversions. Marketers need new measurement approaches that meet their objectives and put users first, especially in the changing privacy landscape. […]
Tech Innovations You Can’t Miss At Expo 2020 Dubai
By Staff Writer (October 10, 2021)
Did you know that some of the transformative innovations — from the telephone and the air conditioning to IMAX — were launched at expo events? World expos are known for introducing new technologies. And Dubai Expo 2020 is living up to its name. It has been eight years since Dubai’s bid to host Expo 2020 […]
6sense Acquires Slintel- Provides the Most Comprehensive B2B Buyer Intelligence , AI-Powered Insights
By Staff Writer (October 07, 2021)
6sense, the market leading account engagement platform, announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Following the company’s recent acquisition of Fortella and 114 per cent year-over-year revenue growth, the acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech RevolutionTM by […]
Blockchain-Based MarTech PlatformOjamu Raises $1.7M
By Staff Writer (October 05, 2021)
MarTech platform — Ojamu, is leveraging the power of AI, blockchain, and NFTs. It is doing so by creating and automating the most efficient digital marketing campaigns for brands. Ojamu raises $1.7 million in a private sale. The blockchain-based MarTech platform is ready to deliver its vision. The private sale saw support from many strategic […]
Data Onboarding: Bringing Offline Data Online
By Yolande DMello (October 05, 2021)
In 2009, Starbucks shuttered 300 stores owing to a 70 per cent slump in quarterly profits amounting to $64.3M. The drop in sales was blamed on the economic slowdown and lower spending power of customers. It only made sense that as personal budgets became more frugal, indulgences were the first to get cut. Starbucks’ leadership […]
Atidot and Health Gorilla Partner To Transform Customer Retention in Life Insurance 
By Staff Writer (October 04, 2021)
Atidot, the next-generation AI and predictive modeling platform for understanding policyholder needs, and Heath Gorilla, the leading provider of healthcare data, have announced a strategic partnership focused on providing data access and management tools that life insurers use to overhaul their customers’ journey from underwriting to portfolio management. The partnership will improve the experience of […]
Poorly Executed Fraud Prevention Tactics Ruins Purchase Experience: Frost & Sullivan Report 
By Staff Writer (October 03, 2021)
Online spending is rising, with over 2 billion people buying products or services online. Frost & Sullivan found that eCommerce in the United States (US) is projected to reach $700 billion by 2023. The risk of fraudulent activities in eCommerce propels merchants to seek fraud prevention strategies in-house or in collaboration with external parties. These […]
Connecting Siloed Data Biggest Challenge Say 65% Marketers: Deloitte Report
By Staff Writer (October 01, 2021)
The Chief Marketing Officer (CMO) Council in collaboration with Deloitte Digital, the experience consultancy, published a new report, Data-Driven Decisioning Powers CX Forward. The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX). The insights are based on two surveys of over 300 marketing leaders across […]
AI Plays A Vital Role In Between Human And Bot
By Staff Writer (September 23, 2021)
“What we are witnessing today is an intense competition between the disrupters that are innovating to capture the market share versus the existing enterprise trying to retain their market share,” says Sunny Rao, Senior Vice President of Global Sales Vonage. Vonage is a Cloud-based Enterprise Communication as a Service business (CaaS) company that began as […]
NB Ventures invests in CRM solutions provider Yegertek
By Staff Writer (September 19, 2021)
Yegertek, a Dubai-based customer experience and loyalty tech solutions provider has received funding of an undisclosed amount from GCC and India focused Venture Capital firm NB Ventures, which is led by Dubai’s retail and technology investor, Neelesh Bhatnagar.  “With a constantly increasing portfolio of high profile clients driving our rise, the funding from NB Ventures […]
Volograms Launch 3D Content Creation App Volu
By Staff Writer (September 15, 2021)
Artificial intelligence (AI) and volumetric video firm Volograms has launched the public version of its 3D content creation app, Volu. Using deep learning and computer vision technologies, its AI-powered mobile content creation platform enables smartphone users to easily create, share and play with immersive, dynamic augmented reality (AR) and virtual reality (VR) content. Volu is an extension of Volograms’ […]
Martech Learning: Courses for the C-suite
By Aarti Chawla (September 15, 2021)
Today, companies most value executive skills, and C-suite needs to actively work to improve their skills as the business landscape gets more complex.  Martechvibe Learning presents a researched and curated list of the most relevant courses for your ideal executive education programmes. AI Applications for Growth University: Kellogg School of Management  Professor: Mohanbir Sawhney  Participants […]
B2B eCommerce Capiter Raises $33 million Series A
By Staff Writer (September 14, 2021)
Capiter announced it has raised a $33 million Series A. Co-led by Quona Capital and MSA Capital alongside additional investors Savola, Shorooq Partners, Foundation Ventures, Accion Venture Lab, and Derayah Ventures. The round comes as Capiter ramps up its efforts to expand its service across Egypt and the region within 2022. Capiter provides small-to-medium enterprise […]
D4t4 Solutions Adds Nearly 100 Automated Marketing Signals To The Celebrus Customer Data Platform
By Staff Writer (September 14, 2021)
D4t4 Solutions Plc added nearly 100 new preconfigured Automated Marketing Signals (AMS) to the Celebrus Customer Data Platform (CDP). These additions mean Celebrus CDP customers in travel and hospitality, telecommunications, and healthcare can now take advantage of AMS to convert more customers with highly personalised, real-time content. Powered by advanced machine learning and natural language […]
Why Businesses Need To Master The Last Mile
By Staff Writer (September 10, 2021)
Shopping patterns call for a unified customer journey to match the expectations of time-crunched consumers. IDC & Milkman Technologies presented a report entitled Master the Last Mile to Exceed Customer Expectations and Win Loyalty. It offers data and insights on how harnessing technology such as advanced analytics and hyper-automation for the last-mile is becoming a […]
How eCommerce Marketers Can Adapt To Rising Mobile Ads Costs
By Staff Writer (September 09, 2021)
An analysis of billions of ad bids shows how eCommerce marketers can adapt to the rising cost of CPA advertising. According to Moloco’s in-depth analysis of changes in iOS mobile advertising over the past year, Apple’s privacy updates have increased the price of cost-per-action (CPA) ads for eCommerce marketers by as much as 200 per […]
AVEVA Builds ‘Largest Digital Hub’ in Saudi Arabia with Aramco
By Staff Writer (September 09, 2021)
British industrial software company AVEVA is setting up its “largest digital hub” in Saudi Arabia, following its initial agreement with Aramco. The hub will have research and development capabilities, the company said in a statement and will support its operations across the Middle East. London-listed AVEVA has signed a memorandum of agreement with Aramco to […]
eGain Launches Next-Gen Knowledge Management Solution
By Staff Writer (September 08, 2021)
eGain, the cloud platform for customer engagement automation, recently announced the availability of eGain Knowledge Hub™, the company’s next-gen knowledge management solution. Powered by AI reasoning, ML, Natural Language Processing, and analytics, eGain Knowledge Hub is a rich, one-stop knowledge management solution for the digital-first, remote-first era. Among the benefits are: Knowledge harmony created by […]
Tredence Partners with Databricks to Co-develop a Retail OSA Solution Accelerator
By Staff Writer (September 04, 2021)
Tredence Inc. announced a partnership with Databricks, and they have jointly built the On-Shelf Availability Solution (OSA) accelerator that helps retailers and manufacturers solve out-of-stocks by combining Databricks’ data processing capabilities and Tredence’s expertise in AI/ML. Shoppers encounter an out-of-stock (OOS) as often as once in three shopping trips, according to IHL Group research. On-shelf […]
Riskified Partners With Wayfair For Omnichannel Purchase Journey
By Staff Writer (September 02, 2021)
Riskified, the fraud management platform enabling frictionless eCommerce, announced its partnership renewal with Wayfair. Wayfair plans to deploy Riskified’s risk management solutions and deliver new, dynamic channels that will delight its customers and suppliers. In 2018, Wayfair partnered with Riskified to automate and scale its approach to payment fraud. Since then, Wayfair has gained a […]
Zendesk Acquires Cleverly.ai For Better Automation
By Staff Writer (August 29, 2021)
Zendesk recently announced that it has acquired Cleverly.ai, a Lisbon, Portugal-based platform that finds answers to customer’s questions by creating a knowledge layer on top of apps. Zendesk says it will integrate Cleverly’s technology across its existing products, enabling teams to automate more processes while keeping up with customer demand. With conversation volume increasing by more than 20 per […]
Veego Software Closes $13 Million Series A Funding
By Staff Writer (August 29, 2021)
Veego Software recently announced the closing of its $13 million Series A financing round led by Magenta Venture Partners, a venture capital firm focused on early-stage Israeli startups in the artificial intelligence (AI), IoT, and enterprise software domains. The round also includes continued support from existing investors, State of Mind Ventures (SOMV), Robert Bosch Venture […]
Travel Marketers Feel Prepared For the Digital and Cookieless World
By Staff Writer (August 27, 2021)
Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]
Is RFID Reinventing Retail? 
By Yolande DMello (August 26, 2021)
During World War II, radars were used to warn about approaching planes. The problem was that these radars couldn’t identify if the detected plane was an enemy or it belonged to their own forces. As a solution, the Royal Air Force (RAF) members instructed their pilots to roll the planes while approaching to alter the […]
Companies to Watch 
By Yolande DMello (August 22, 2021)
Consumer behaviour trends are driving marketers and product managers to rethink the way they use to do business. Companies ahead of the game aren’t simply looking at driving sales, they are working towards driving the entire industry forward. Martechvibe looks at companies that are establishing patents, moulding best practices and solving emerging marketing challenges. Here’s […]
Lead Generation Tools You Should Know About
By Khushbu Raval (August 17, 2021)
Cold outreach, live chat, social media and pop-up forms are just a few ways to generate marketing leads. Over 60 per cent of businesses say developing traffic and leads is one of their biggest marketing challenges. However, it’s important to remember that you can’t implement new lead generation apps if your funnel is leaky or […]
Appian Announces Acquisition of Lana Labs
By Staff Writer (August 09, 2021)
Appian announced the acquisition of Lana Labs, developer of the LANA Process Mining Platform. Lana helps brands in complex enterprise processes, AI- and machine learning-driven process analysis, data integration, and ease-of-use. With its acquisition of process mining innovator Lana Labs, Appian can now deliver the Low-Code Automation Suite. LANA platform has a proprietary machine learning algorithm that […]
Can Privacy And Data-Driven Marketing Co-Exist?
By Suparna Dutt DCunha (August 09, 2021)
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Zynga Acquires Chartboost for $250 Million
By Staff Writer (August 08, 2021)
Zynga Inc., interactive entertainment platform, and Chartboost, a mobile programmatic advertising and monetisation platform, recently announced that the companies have closed the transaction under which Zynga acquired 100 per cent of Chartboost for a total purchase price of approximately $250 million in cash.  Chartboost is a unified advertising platform that includes a Demand Side Platform […]
What Will Facebook’s Metaverse Look Like?
By Yolande DMello (August 08, 2021)
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
VMF SA Deliberates On Key Issues
By Staff Writer (August 06, 2021)
Adjusting to a new normal, the CMOs and heads of marketing agree that businesses are now doing more than merely paying lip service to customer empathy, while being innovative If Covid-19 has done one thing for business, it is an accelerated shift to a not only digital-first, but people-first mindset. And for marketers, the lack […]
What’s in Your Stack? B2B Enterprise Tech Edition
By Yolande DMello (August 02, 2021)
There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not.  In addition to finding tools that help […]
Rising Ad Spend On YouTube, Search, Shopping Drive Record Q2 Results At Google
By Staff Writer (July 29, 2021)
It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s largest search engine, Google, and its parent company Alphabet. For the three months ending June 30, the online video sharing and social media platform booked its highest revenues ever, delivering […]
MENA’s Startup Ecosystem: Heating Up, Gaining Ground
By Suparna Dutt DCunha (July 29, 2021)
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth.  When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]
Queenly Raises $6.3M for Proprietary ML-driven Search Engine 
By Staff Writer (July 27, 2021)
Queenly announced that it raised $6.3 million in funding led by Andreessen Horowitz, bringing their total funding to date to $7.1 million. By leveraging a proprietary ML-driven search engine and computer vision technology, Queenly is tackling the large, underserved formalwear market–a market that has survived decades, even the recent pandemic, with little to no disruption […]
Comscore Partners with Podcast Platform Acast
By Staff Writer (July 27, 2021)
Comscore announced an agreement with podcast platform Acast to provide brand safety targeting solutions for podcast and audio content as Acast’s brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand’s messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore’s […]
Immedia Launches Contrend Martech Platform
By Staff Writer (July 24, 2021)
Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]
Tinuiti Signs Agreement to Acquire Bliss Point Media
By Staff Writer (July 23, 2021)
Tinuiti, announced the execution of a definitive agreement to acquire a leading purchaser of digital streaming media, Bliss Point Media, and its subsidiary, Prospect Point Media. The Santa Monica-based company provides a patented machine-learning technology to accurately measure and optimise performance for leading brands like Fabletics, Instacart, Square, Thumbtack and Tonal. The deal will allow […]
Companies to Watch
By Chandni U (July 22, 2021)
Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead of competitors. Investment in vendor solutions that promise enhanced business operation is a top priority across industries. From AI-driven customer engagement solutions to an innovative CRM model, here are a few […]
ThinkAnalytics and Gracenote Make Visual Content Discovery Easy With New Turnkey Solution
By Staff Writer (July 21, 2021)
ThinkAnalytics and Gracenote are enabling TV providers to improve personalised video search and recommendations through a new solution that builds on each company’s core expertise.  ThinkAnalytics’  personalised images content recommendations algorithm built on advanced AI techniques and data science is integrated with Gracenote’s personalised imagery offering, which offers a differentiated set of images for each […]
Perform or Perish-Performance Marketing Trends
By Chandni U (July 20, 2021)
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
Dubai’s Arrow Labs Raises $5 Million To Help Businesses Manage Field Operations
By Staff Writer (July 18, 2021)
Arrow Labs, the technology company uniting deskless, frontline workers announced the investment of Draper Associates, the Venture Capital fund founded by renowned American investor Tim Draper, in its US$5 million Series A fundraise. Draper Associates’ investment is one of the company’s first in a MENA region company, reflecting the company’s excitement at the technology of […]
Checking In: A New Chapter In Hospitality 
By Yolande DMello (July 18, 2021)
How will hospitality marketing be reimagined in the Post-COVID era? In 2019, Alibaba Group, the Chinese eCommerce conglomerate opened its FlyZoo Hotel, a 290-room ultra-modern boutique run almost entirely by robots that serve food, fetch toiletries and take care of other tasks to serve guests. When the pandemic hit, the hospitality felt the full force […]
The Role of MarTech in Driving eCommerce Business Performance
By Staff Writer (July 15, 2021)
It is nearly impossible to imagine a world without brick-and-mortar stores, and while traditional retail is unlikely to become completely extinct over the next few years, a shift to digital transactions has been gathering speed for over a decade. Even before the global pandemic, the share of online sales was increasing steadily year after year, […]
Company Closeup: CleverTap - The Platform For Any Mobile App
By Khushbu Raval (July 15, 2021)
CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]
Setting The Bar With Programmatic Adtech
By Chandni U (July 13, 2021)
While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]
Creating The Best CX Through Omnichannel Marketing
By Soumyadeep Roy (July 11, 2021)
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]
Deloitte, AWS, and SAP launch eCommerce Bootcamp
By Staff Writer (July 07, 2021)
Deloitte has launched a first-of-its-kind eCommerce bootcamp program to upskill Saudi youth’s digital capabilities and enable them to connect, grow, and learn about the latest trends in the eCommerce landscape. Deloitte has teamed up with AWS and SAP to launch a new eCommerce program for Saudi youths, with the aim of grooming them for a […]
The Big Ad Fraud
By Chandni U (July 06, 2021)
To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
Researchers Monitor Dynamic Brand Health 
By Staff Writer (July 02, 2021)
What do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H. Smith School of Business makes getting a read on consumer sentiment easier and more accurate than ever. Maryland Smith’s Kunpeng Zhang and Wendy […]
TideSmart and Reveal Partner to Offer Face-to-Face Customer Experience (CX) Insights Solution 
By Staff Writer (July 01, 2021)
TideSmart and Reveal announced they have partnered to offer Reveal’s enterprise-grade analytics solution, F2F.AI, to US-based companies. Reveal’s solution records face-to-face interactions between customers and employees for competitive intelligence, sentiment, compliance, training, bias management and other operational needs. Reveal is the leading analytics technology for face-to-face interactions and transactions – the blind-spot in the customer […]
Futurism Dimensions to Reimagine the Future of eCommerce
By Staff Writer (June 30, 2021)
Futurism is set to present its next-gen eCommerce platform at the eCom World. As a trusted digital transformation (DX) partner for 1000-plus fortune companies, Futurism aims to reinvent the entire eCommerce landscape with its flagship eCommerce platform, Dimensions. “We are excited to be a part of the world’s largest eCommerce event. As a digital transformation […]
Mobileum Acquires Niometrics to Expand their Actionable Analytics Platform
By Staff Writer (June 30, 2021)
Mobileum Inc. announced that it has acquired Niometrics, a provider of deep network analytics. The acquisition expands Mobileum’s actionable analytics platform with customer discovery, engagement, and experience capabilities, enabling Communications Service Providers (“CSPs”) to identify new revenue streams and to improve customer experience across the entire customer lifecycle. Mobileum’s Active Intelligence platform is a leading […]
Conversational Commerce Is The Next Business Imperative
By Soumyadeep Roy (June 30, 2021)
To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for long, but it witnessed an accelerated growth during the pandemic.  As millions of people were confined to their homes, the footfall in brick and mortar stores ceased, and people turned […]
Salesforce CRM Expands AWS Partnership to Enhance App Development
By Staff Writer (June 28, 2021)
Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]
The Last Word is…CX
By Soumyadeep Roy (June 27, 2021)
Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]
Salesforce Innovations Empower Creators to Build Apps with Low Code
By Staff Writer (June 24, 2021)
TrailheaDX, Salesforce is introducing the next generation of Salesforce Platform — a powerful set of low-code development tools that empower everyone within an organisation, regardless of technical skill or role, to create and ship apps on a single platform. An urgent need for businesses and organizations to go digital faster is overwhelming resource-constrained IT departments, […]
Companies To Watch
By Soumyadeep Roy (June 24, 2021)
Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions.  In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]
Roboyo & AKOA Partner To Create World's Largest Intelligent Automation Professional Services Company 
By Staff Writer (June 22, 2021)
World leader in Automation, Roboyo, has acquired AKOA to form the world’s largest Intelligent Automation professional services company. The combined company will strengthen its global presence with over 230 employees at locations in 16 cities, across 9 countries and 3 continents. Roboyo’s European CEO, Nic Hess states, “As automation adoption accelerates within the enterprise environment, […]
Can No-code Upskill the Non-Technical Marketer? 
By Yolande DMello (June 20, 2021)
Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics.  Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]
Spotify Accelerates Podcast Discovery With Acquisition of Podz
By Staff Writer (June 19, 2021)
Spotify announced that it has acquired Podz, a podcast discovery platform. Podz is a platform that provides short clips for podcasts that serve as a teaser. These teasers can then be referred to by users when deciding which podcast they may want to listen to. The integration of Podz with Spotify is expected to be […]
Travelport Moves To The Cloud With AWS As Partner For Efficient Travel 
By Staff Writer (June 18, 2021)
Travelport has partnered with Amazon Web Services (AWS) to use advanced cloud technology to accelerate the digital transformation of retailing in the travel industry. The collaboration, which unites globally renowned expertise in travel technology, cloud technology, and hyper-personalised retailing, will focus on optimising Travelport’s recently launched next-generation platform, Travelport. It will also drive innovation in travel […]
Language I/O Introduces Multilingual Chatbot for Salesforce
By Staff Writer (June 18, 2021)
Language I/O, released its multilingual chatbot for Salesforce. Live chat is expected to grow by 87 per cent over the next 12-18 months and real-time conversations help increase the customer retention rate by 50 per cent. What’s more, analysts have predicted that by this year, 85 per cent of customer service interactions will be automated […]
LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation
By Staff Writer (June 17, 2021)
LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognised […]
ML Teams Up with Marketers
By Chandni U (June 16, 2021)
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
True Influence Offers 80 Million Verified Contacts to B2B Marketers
By Staff Writer (June 16, 2021)
True Influence, a technology leader of data-driven sales and marketing solutions,  announced the availability of its domestic and international contact data to B2B marketers. The company provides users access to quality, accurate contact data that was previously only available through True Influence’s managed services, allowing customers to build their own targeted audiences for more successful […]
Facebook's New 'Smart Crop' Feature for Automated Video Editing Now Available In Creator Studio
By Staff Writer (June 16, 2021)
This could be handy for those looking to re-purpose their video assets, and/or run experiments without having to invest in significant re-shoots or editing. In March 2021, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio, which utilises machine learning (ML) in order to identify areas of most interest within […]
Commbox Launches Autonomous Self-Service Bots via WhatsApp Business API
By Staff Writer (June 15, 2021)
Commbox announced perhaps its most innovative features to date, a cutting-edge WhatsApp Bot-Squad, launched as part of insurance enterprise Clal’s rapidly-growing digital customer service. The wide variety of WhatsApp bots will automate all of the company’s self-service client interactions via the most-used messaging app in the world. With more than 60  per cent of customers […]
Exceeding Expectations with CX Measurement
By Chandni U (June 14, 2021)
As the industry gravitates around Customer Experience (CX) for revenue growth, CX measurement becomes a vital element of business strategy The two foundations of customer loyalty, trust and confidence, are being put to test, states a 2020 Deloitte report. Six months into 2021, it still holds true and anxiety is high. The change in consumer […]
ListenFirst Launches Machine Learning Analytics with Instant Insights
By Staff Writer (June 11, 2021)
ListenFirst, an enterprise-grade social analytics solution, announced the launch of Instant Insights, a new analytics feature that shows how brands perform across social media. Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilises machine learning (ML) to deliver the analysis needed to benchmark performance and uncover valuable […]
Getting App Users to Stay 
By Yolande DMello (June 09, 2021)
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]
CallMiner's Open Voice Transcription Standard To Use AppTek’s Speech Recognition Software
By Staff Writer (June 08, 2021)
AppTek, providers of Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), Natural Language Processing / Understanding (NLU/P) and Text-to-Speech (TTS) technologies, announced that it has met the interoperability requirements outlined by CallMiner, providers of conversation analytics to drive business improvement, for its Open Voice Transcription Standard (OVTS). By joining […]
Solvvy Report Shows How Chatbot Drove Self-service Success In Customer Support Function 
By Staff Writer (June 07, 2021)
Intelligent chatbot automation solution Solvvy announced findings from a commissioned Total Economic Impact analysis conducted by Forrester Consulting. The analysis calculated the return on investment (ROI) achieved by deploying Solvvy’s chatbot and automation platform solutions across clients. For example, for a large multinational B2C subscription e-commerce leader, the solution was able to deliver a total […]
SAP Announces New Innovations at Sapphire Now Conference
By Staff Writer (June 04, 2021)
At its global Sapphire Now conference, SAP SE unveiled the SAP Business Network, to create new business communities improve their business outcomes, better navigate changing economic and geopolitical conditions and enhance sustainability contributions. The company also announced a number of new innovations to help customers transform business processes, drive improved performance and run their best. […]
Are You Deciphering Customer Sentiments?
By Chandni U (June 03, 2021)
Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences.   What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]
Cision Closes Brandwatch Acquisition
By Staff Writer (June 03, 2021)
Cision announced its acquisition of digital consumer intelligence company Brandwatch. The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening.  The day also marked the launch of a new embedded Brandwatch app on Cision’s platforms and enhanced social media analysis across its offerings. This features […]
Bizconnect Launches Global Business-to-Business Search Engine 
By Staff Writer (June 02, 2021)
Bizconnect, a B2B search engine dedicated to connecting businesses and organisations worldwide, emerged from stealth mode with the official launch of the industry-first B2B search engine and community. Unlike other search engines including Google, Alibaba, Yahoo! and Bing, Bizconnect’s mission is to help B2B businesses, organisations, and professionals connect using a secure, verified search engine.  […]
Company Close-up: A Fresh Start To Customer Engagement
By Suparna Dutt DCunha (June 02, 2021)
Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues  Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]
The Digital Maturity Model: How Does Marketing Score?
By Yolande DMello (May 30, 2021)
Before moving forward in your digital transformation journey, it’s essential to understand where you stand. It’s not uncommon to have buzzwords flying in the real or virtual meeting room. Some marketing teams are guilty of overusing terms like personalisation, customer experience, Net Promoter Score and data analytics without having the inherent capabilities to action these […]
Privacy and Personalisation Can Coexist, says Facebook
By Soumyadeep Roy (May 29, 2021)
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
ZeroSum Announces Launch Of Marketing Platform MARKETai
By Staff Writer (May 27, 2021)
ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced the launch of its data-driven marketing platform, MARKETai. MARKETai is the industry’s first AI-driven platform that brings together the following vast amount of data and technology to improve marketing performance: All available inventory in the US Machine learning Patent-pending […]
Language I/O Releases Gaming Industry Findings
By Staff Writer (May 27, 2021)
Language I/O (LIO), powering meaningful conversations between global organisations and their customers, announced the findings of a joint survey with Nimdzi Insights. Localisation and accurate translation of gaming terms is key for the gaming industry, as 45 per cent of the sector’s total revenues come from international sales with players in all languages coming together. […]
Conventional Marketing Requires A Serial Overhaul 
By Staff Writer (May 26, 2021)
The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can personalise their message, break clutter and offer solutions within a meaningful context. Adeel E, Director Brand Strategy and Planning, Zain KSA talks to Martechvibe about using technology to preempt customer needs.  […]
MindTickle Boosts Sales Coaching Offering with Conversation Intelligence
By Staff Writer (May 25, 2021)
MindTickle announced the availability of Call AI, the first AI and machine learning-enhanced conversation intelligence solution for sales leaders to pinpoint gaps and identify winning behaviours to grow revenue. Integrated with MindTickle’s robust coaching capabilities, this advancement enables revenue leaders to make targeted improvements to help their salespeople close more deals. MindTickle brings together all […]
Companies To Watch
By Suparna Dutt DCunha (May 24, 2021)
In the dot-com era, in the late ‘90s and early 2000s, too many companies, vowing to change the world, were chasing what at the time were too few users, and they were doomed to failure, but we all know, there were clear winners such as Facebook, Amazon and Walt Disney. They survived the bust to […]
Top Customer Data Platform Software Apps
By Aarti Chawla (May 23, 2021)
Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]
SAS AI-powered Chatbot Boosts Fraud Victim Support
By Staff Writer (May 20, 2021)
SAS, the global analytics leader, has partnered with the Identity Theft Resource Center (ITRC) to develop a customised virtual assistant to help fraud victims. The virtual assistant is built with SAS® Viya®. “With advances in conversational AI, chatbots and digital assistants have become mainstream and are being applied across many industries like financial services, retail […]
How AI Is Revolutionising B2B Pricing
By Aarti Chawla (May 20, 2021)
Businesses are incorporating machine learning solutions for dynamic pricing, intelligent negotiation, and profit simulation. Although machine learning (ML) adoption started in the consumer space nearly a decade ago, the B2B sector has been relatively slow in adopting ML algorithms for pricing. But the scenario is changing fast. A recent Global CEO Survey found 85 per […]
Blue Prism Announces Comprehensive New Enterprise Contact Center Offering
By Staff Writer (May 19, 2021)
Promises to deliver automation that will reduce average handling times (AHT), improve average speed of answer (ASA) rates, more calls handled per agent, decreased agent turnover, and reduce operating expenses. Blue Prism announced the availability of Blue Prism Service Assist on Amazon Web Services (AWS) – a comprehensive, no-code, intelligent automation contact center solution that […]
Company Closeup: Genesys - Putting Customer Experience on Top
By Soumyadeep Roy (May 16, 2021)
Marketers always stress the importance of having omnichannel marketing to view the business from the customer’s perspective. Great customer experience is an upshot of an effective and well-designed omnichannel ecosystem. To achieve it, companies must understand customer journeys across devices and channels.  To support a marketer in their functioning, to help increase retention and boost […]
Cloud Computing Is First Priority for Media Companies in Post-COVID Era: Microsoft Report 
By Staff Writer (May 16, 2021)
Over half (56 per cent) of respondents from the media and communications sector say that their organisation’s financial situation has improved since the start of the pandemic. The covid-19 pandemic demonstrated the critical role of technology in helping businesses, citizens and societies adapt. Digital infrastructure allowed entire economies and societies to transition to the cloud […]
Quicktake: Contextual Advertising
By Soumyadeep Roy (May 15, 2021)
Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.    Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]
Adobe Announces Industry’s First CDP For First-Party Data  
By Staff Writer (May 10, 2021)
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]
Innov8tif Launches Identity Verification Applications
By Staff Writer (May 10, 2021)
Innov8tif Solutions has launched new applications on the Joget Marketplace to offer real-time and automated identity verification capabilities on the Joget open source no-code/low-code application platform. The Joget Marketplace enables customers, partners and third-party innovators to leverage new applications, plugins and solutions to address their digital transformation needs. The two new applications published by Innov8tif are EMAS™ e-KYC […]
Banking On Voice Assistants
By Chandni U (May 10, 2021)
Leaving chatbots behind, Intelligent Voice Assistants are increasingly taking over the banking industry Our world will be populated with eight billion Intelligent Voice Assistants (IVAs) by 2023. With smart TVs, smart speakers and other wearables becoming popular, various industry sectors are leveraging IVAs to enhance customer experience. Among them is the Banking, Financial Services and […]
Preparing For A World Without Third-Party Cookies
By Staff Writer (May 09, 2021)
As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media […]
Sitecore Appoints Mohammed Alkhotani As AVP Middle East and Africa
By Staff Writer (May 06, 2021)
Sitecore – providers of digital experience management software announced the appointment of Mohammed Alkhotani as Area Vice President of Middle East and Africa. Across the Middle East and Africa, organisations are rapidly adopting cloud-based applications to drive new levels of citizen and customer experiences. As a result, the Middle East and Africa’s cloud applications market […]
Lost The Cookie? Join The FLoC
By Soumyadeep Roy (May 06, 2021)
We take a look at Google’s offering to marketers as the chosen alternative to third-party cookies. What is Google trying to achieve with FLoC? How does it help marketers? Will marketers be able to shrug off the age-old tradition of working with third-party data and adopt data hygiene in their process? Cookie – Thou Shall […]
Is AI Restyling Fashion?
By Suparna Dutt DCunha (May 04, 2021)
From wardrobe advisers and improving the e-commerce experience to smartening up search results and improving sustainability, artificial intelligence is shaping the fashion industry Artificial Intelligence (AI)-powered technology is defining our taste. There will be a day soon when you will be sitting on your sofa next to a virtual Alexa Chung who will be talking […]
Dynamic Yield's Deep Learning Product Recommendations Generate More Revenue Returns
By Staff Writer (April 29, 2021)
Dynamic Yield, the Experience Optimisation platform, announced the gradual release of its state-of-the-art, self-training Deep Learning Recommendations Algorithm, enabling brands to predict the next series of products a consumer is most likely to buy. Today, product recommendations are an essential requirement for any eCommerce business looking to increase engagement, purchases, and loyalty. However, a consistent […]
First to Zero, The Perfect Data Journey 
By Soumyadeep Roy (April 29, 2021)
We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]
Marketing Reimagined 
By Suparna Dutt DCunha (April 28, 2021)
Hyper personalised marketing campaigns and customer interactions need to be AI-powered and automated from planning, creative messaging to media targeting the retail experience. The world of Artificial intelligence (AI) acts as a force multiplier with marketers using AI for more personalised digital experiences, meeting customers’ brand expectations and communicating with them. Not just that, even […]
Univision Partners With Google to Transform Its Business 
By Staff Writer (April 27, 2021)
Google and Univision, the leading Spanish-language content and media company in the United States, announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media […]
Amplitude Unveils Digital Optimisation System
By Staff Writer (April 27, 2021)
Amplitude introduced the Digital Optimisation System, to manage, measure, and optimise the business value of digital product innovation. Amplitude also announced the general availability of its new personalisation product, Amplitude Recommend. Recommend is the first personalisation solution that leverages customer behaviour data in the digital product and machine learning models to determine which behaviours result […]
Adobe Experience Cloud Powers Personalisation For Global Brands
By Staff Writer (April 27, 2021)
Leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy, Adobe said in a statement. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimise […]
Everyone Owns a Piece of CX at Chalhoub
By Staff Writer (April 25, 2021)
Martechvibe spoke to Ilaria Buonpane, Head of CX and strategic marketing, Chalhoub Group. The group is the region’s foremost name in luxury retail, beauty, and fashion.  The customer experience (CX) is a cross-functional effort for any organisation. How does the Chalhoub Group view it? Customer Experience is an integral part of Chalhoub Group vision to […]
Data Science Drives Brand Innovation In A Unique New Offering From Tenet Partners
By Staff Writer (April 24, 2021)
Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]
Cyber Security Platform Sift Becomes An Unicorn, Eyes Acquisitions
By Staff Writer (April 23, 2021)
With the increase of digital transacting over the past year, cybercriminals have been having a field day. In 2020, complaints of suspected internet crime surged by 61 per cent, to 791,790, according to the FBI’s 2020 Internet Crime Report. Those crimes — ranging from personal and corporate data breaches to credit card fraud, phishing and […]
J Crew Partners with Acquia to Target Customers With Hyper-Relevant Content
By Staff Writer (April 20, 2021)
Digital experience company Acquia announced that J Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. “We’re thrilled that one of the most iconic global retail brands trusts Acquia CDP to engage with customers online and in stores,” Lynne […]
Google’s Retail & Goods Summit 2021 To Be Held On April 22
By Staff Writer (April 19, 2021)
Google Cloud will present the Retail & Goods Summit 2021 on Thursday, April 22 2021.  The online-only event aims to educate marketers about the benefits of leveraging artificial intelligence (AI) and machine learning (ML) to boost their business. At the event, marketers will be able to gain a new understanding of how consumer behaviours are […]
Social Media News You Must Know 
By Suparna Dutt DCunha (April 18, 2021)
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
SurveyMonkey Launches Brand and Industry Trackers
By Staff Writer (April 17, 2021)
US – Survey feedback and customer experience company SurveyMonkey has created two new market research tools to monitor industry trends and consumer habits. The brand and industry trackers have been launched by SurveyMonkey Market Research Solutions, and use artificial intelligence (AI) and machine learning to monitor brand and industry performance and uncover insights. The brand […]
How Spotify Has You Humming
By Khushbu Raval (April 16, 2021)
With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]
Amazonification of Shopping
By Chandni U (April 15, 2021)
The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff Bezos, had impulsively decided to start a company in the dot-com boom back in 1994. He never regretted it. Well, he might have regretted the then contemplated company name, Cadabra, […]
CX Needs a Data-First, Technology Agnostic Approach 
By Soumyadeep Roy (April 15, 2021)
In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]
Cloudera collaborates with NVIDIA to accelerate Data Analytics and AI in the Cloud
By Staff Writer (April 15, 2021)
Cloudera has announced that Cloudera Data Platform (CDP) will integrate the RAPIDS Accelerator for Apache Spark 3.0. Deployed on NVIDIA computing platforms, the software enables enterprises to accelerate data pipelines and push the performance boundaries of data and machine learning (ML) workflows to drive faster AI adoption and deliver better business outcomes, without changing any […]
Marketers, You Cannot Miss This Signal
By Soumyadeep Roy (April 15, 2021)
What’s one thing that marketers hold dear, apart from better ROIs, of course. Insights. What do customers think of their business? To be customer-centric requires marketers to know their customers’ pulse. Think like them. That comes from working on the feedback received. Understanding your customers’ needs requires one to be patient and receptive to everything […]
How Netflix Knows What You Want To Watch Next
By Suparna Dutt DCunha (April 12, 2021)
The streaming platform’s secret formula to personalise viewer’s experience is driven by data and powered by intelligent AI algorithms. After a long tiring day at work, who doesn’t want an intelligent streaming platform that can understand our preferences, setting up an ideal evening viewing with minimal effort, truth be told, Netflix never fails to help […]
Forrester Wave Report Hails Kobie As A Leader in Loyalty Solutions Providers
By Staff Writer (April 07, 2021)
Kobie announced that it has been named a Leader in “The Forrester Wave: Loyalty Solutions, Q2 2021” report. The Forrester Wave evaluated 14 companies who offer a portfolio of loyalty solutions to support member data management, measurement and analytics, user experience, services, strategy development and market presence.  The research categorises these companies as Leaders, Strong […]
Vanguard Software a Supply Chain Planning Technology Leader: Report
By Staff Writer (April 04, 2021)
Vanguard Software, a predictive supply chain planning platform, announced that Nucleus Research, a provider of case-based technology research and advisory services, has ranked Vanguard as a Leader in the 2021 Supply Chain Planning Technology Value Matrix. Vanguard is acknowledged for its end-to-end, AI-based supply chain solution, Vanguard Predictive Planning, which is dedicated to solving complex […]
ADLINK Becomes Senseye-Ready Partner to Reduce Machine Downtime in Manufacturing 
By Staff Writer (April 04, 2021)
ADLINK Technology Inc., a global leader in edge computing, joins the Senseye-Ready ecosystem to offer predictive maintenance solutions supported by the Senseye ROI Lock guarantee. Manufacturing, maintenance and operations managers can now implement predictive maintenance with complete confidence that they will get a minimum 100 per cent return on their software investment. Through the Senseye […]
eGain Multiplies Shopper Engagement For Hyper-Growth Retailer
By Staff Writer (April 03, 2021)
eGain, the cloud platform for customer engagement automation, announced that a fast-growing online retailer generally leverages eGain for digital customer engagement automation. The multi-brand retailer was struggling to meet the soaring demand for customer service, fueled by rapid growth. True to its online business model, the company wanted to offer only digital customer service and […]
B2B Gamification: Game Over?
By Chandni U (April 03, 2021)
To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]
Neustar Launches Unified Identity™ 
By Staff Writer (March 26, 2021)
Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. Neustar Inc., a global information services and technology company and announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables […]
Instagram Ups Security for Teens; To Restrict Adults From Viewing Underage Content
By Staff Writer (March 17, 2021)
Instagram has made a host of updates to its platform as it seeks to increase its younger users’ safety, with a particular focus on the interactions teenagers may be having. The Facebook-owned app is introducing a feature that prevents adults from sending messages to people under 18 who do not follow them and will begin […]
Best CRM Software for Every Business 
By Aarti Chawla (March 15, 2021)
CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market.  Keep reading to know which CRM software can work well for you.  Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]
Vonage Receives AWS Machine Learning Competency Status in Applied AI
By Staff Writer (March 11, 2021)
Vonage, cloud communications specialist has announced that it has achieved Amazon Web Services (AWS) Machine Learning (ML) Competency status in the new Applied Artificial Intelligence (Applied AI) category. “Now more than ever, businesses are looking to transform themselves with the latest ML and AI solutions on AWS. To help customers make the right choices when […]
Managed DevOps Platform Optimised for AWS launched by Effectual 
By Staff Writer (March 11, 2021)
Effectual has launched a Managed DevOps Platform optimised for the Amazon Web Services (AWS) Cloud. Built with a security-first approach and designed to meet industry compliance standards, the platform integrates automated testing, secure coding guardrails, monitoring, and task management. “Successful DevOps depends on the right mix of processes, technology, culture, and risk mitigation in an […]
Top Lists: Email Marketing Platforms
By Aarti Chawla (March 09, 2021)
Email Marketing is one of the oldest yet most powerful online marketing channels, and it’s getting smarter. Read more about Email Marketing Platforms here. According to the National client email report’, over 36 per cent of marketers make $70 or more for each dollar invested in email marketing. According to a Statista report ‘, the […]
NextRoll Appoints Roli Saxena as President for Its AdRoll Ecommerce Division
By Staff Writer (February 27, 2021)
NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]
inConcert Commended by Frost & Sullivan for Enhancing Customer Service 
By Staff Writer (February 25, 2021)
Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes inConcert with the 2020 European Enabling Technology Leadership Award.  Its keen understanding of market dynamics, customer demands, and industry Mega Trends has helped the company design a remarkable product portfolio and position itself as an industry challenger.  Its inConcert Omnichannel Contact Center solution has steadily gained traction in […]
Global IoT-Managed Services Market 2021 - Everything-as-a-Service (XaaS) Model Widens Adoption 
By Staff Writer (February 25, 2021)
Some of the IoT-managed services market’s key growth opportunities are driven by increasing demand for vertical and horizontal solutions. Similarly, other options have surfaced due to emerging technologies such as data analytics, artificial intelligence and machine learning, new connectivity protocols, and advanced security. Providers are looking to augment their solutions with new business models and […]
Mindtree Achieves Application Development Partner Specialisation
By Staff Writer (February 24, 2021)
Mindtree recently announced that it had achieved the Application Development Partner Specialisation in the Google Cloud Partner Advantage Program. This specialisation highlights Mindtree’s expertise and success in building customer solutions in application development using Google Cloud technology. The Google Cloud Partner Advantage Program is designed to provide Google Cloud customers with qualified partners that have […]
Appian Recognised as a 2021 Gartner Peer Insights Customers' Choice for LCAP
By Staff Writer (February 24, 2021)
Appian is recognised as a 2021 Gartner Peer Insights Customers’ Choice for Enterprise Low-Code Application Platforms (LCAP). Appian is the only vendor to receive this distinction in Global Enterprises (above USD 10 bn ), Large Enterprises, North America, and the Finance industry. Gartner Peer Insights offers feedback and ratings from end-user professionals who have experience […]
Company Closeup -HubSpot, A hub for Inbound Marketing
By Aarti Chawla (February 24, 2021)
HubSpot’s accelerated success illustrates the influence and impact of digital and inbound marketing.  Inbound marketing was conceptualised and created by Brian Halligan during his graduation days at the Massachusetts Institute of Technology (MIT) in 2004. Helping him in this endeavour was Dharmesh Shah, a fellow student at MIT and Halligan’s friend. The idea came about when […]
Hyper-personalisation is the key for marketers in 2021
By Aarti Chawla (February 14, 2021)
2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]
PreciseTarget Launches ConsumerInsights – ‘Data Science in A Box’
By Staff Writer (February 10, 2021)
The innovation identifies apparel and fashion brands’ highest value customers PreciseTarget, a retail data science company, is unveiling an innovative new service, ConsumerInsights, providing apparel and fashion brands deeper data and knowledge about each of their customers, and their best acquisition targets, delivered in a flexible cloud-based online service.  The breakthrough solution allows brands and […]
HiConversion Introduces Recommend, Shopify’s First Personalised Product Discovery Solution Powered by Amazon Personalise
By Staff Writer (February 10, 2021)
HiConversion Recommend enables Shopify merchants to deliver personalised product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com. This helps when the buying preferences of the great majority of all web visitors are […]
Extended Reality: Enhancing Customer Experiences
By Chandni U (February 09, 2021)
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
Strentos, AI-Driven Digital Advertising Tool, Launched 
By Staff Writer (February 02, 2021)
New artificial intelligence tech tool for small and medium businesses claims to cut marketing costs and opens new roads to generate awareness, identify online leads and boost sales Strentos the world’s first free digital advertising planning tool powered by artificial intelligence (AI), launched to help businesses streamline and maximise their marketing dollars online. Formed by […]
Real-time Data Analytics Predictions for Businesses
By Chandni U (January 27, 2021)
Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning to revamp their e-commerce and in-store channels. Data science, visual analytics and AI-enabled business processes come together as the race for business optimization expedites. Data science and analytics have started […]
Empathy in AI
By Prangya Pandab (January 27, 2021)
AI has changed the face of customer service by raising efficiency and customer satisfaction while lowering the overall associated expenses. Even though organisations have made great strides in gaining customer trust with AI interactions, they still struggle with customer satisfaction. Organisations worldwide have turned to AI, such as chatbots and digital assistants, to improve the […]
The Importance of Customer Experience In 2021
By Ben Aston (January 27, 2021)
How long does it take for a customer who contacts you through social media or your contact centre, or calls your company to be connected to a human agent?  If it takes more than 20 seconds, the customer experience (CX) you provide is worse than 80% of companies out there. Poor customer experience could result […]
Top Six Middle East Retail Brands Using AI to Enhance CX
By Staff Writer (January 20, 2021)
AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]
11 Digital Trends Shaping CX and Marketing in 2021
By Staff Writer (January 19, 2021)
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
Shift your eyes off Google for PPC success​
By Nate Burke (January 19, 2021)
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Looking Beyond Google for PPC Success​?
By Nate Burke (December 10, 2020)
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Who Will Thrive After the Third-Party Cookie Apocalypse?
By Staff Writer (December 06, 2020)
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone.  That’s making it more difficult to run advertisements […]
Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform
By Staff Writer (November 15, 2020)
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution  Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
SAP Survey Finds Consumers Expect Control, Omnichannel Experiences and Personalised Customer Service this Holiday Season
By Staff Writer (November 10, 2020)
More than two thirds of U.S. consumers expect to do their holiday shopping online this year, while 60% also anticipate hitting brick-and-mortar stores, reflecting a preference to use multiple retail channels, according to an SAP SE sponsored survey by online market research firm Dynata Consumers Want the Freedom to Control Their Own Brand Experiences With the […]
Freshworks Unveils Freshworks CRM, a Unified Sales and Marketing Experience
By Staff Writer (November 01, 2020)
Also announces Freshworks Neo, a reimagined digital-first platform, providing out-of-the-box customer 360 intelligence for AI-driven selling Freshworks Inc., the customer and employee engagement software company, today unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes.  […]
C3.ai, Microsoft, and Adobe combine forces to re-invent CRM with AI
By Staff Writer (October 29, 2020)
C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. today announced the launch of C3 AI® CRM powered by Microsoft Dynamics 365.  The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives […]
Forrester: Top Emerging Technology Trends To Watch In 2021 And Beyond
By Staff Writer (October 27, 2020)
The trends will help leaders accelerate digitisation and create resilient businesses According to Forrester (FORR: NASDAQ), the next decade will require CIOs to both respond to digital acceleration and proactively manage uncertainty.  Rapidly changing consumer trends, complex security concerns, the ethical use of artificial intelligence, and the increasing impacts of climate change will drive businesses to incorporate […]
Embrace Automation or Get Left Behind, Urge eCommerce Leaders
By Nate Burke (October 27, 2020)
In recent months, more and more businesses have embraced digital than ever before in an attempt to claw back some revenue from factors such as store closures and physical restrictions. And, as a result, an omnichannel approach has never been so important. This move has seen food establishments offer online ordering and delivery services, professional […]
Segment Announces Suite of New Platform Updates
By Staff Writer (October 21, 2020)
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment
By Staff Writer (October 15, 2020)
SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]
IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry
By Staff Writer (October 07, 2020)
Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future Industry Leaders to Help Accelerate AI Adoption in Digital Ecosystem IBM today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands […]
Lytics Predictive Audiences gives marketers the tools to build accurate, powerful lookalike models in minutes
By Staff Writer (October 06, 2020)
Identify customers at key stages of their lifecycle and deliver personalised experiences in real-time using the right data Lytics, the insight-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalised experiences delivered […]
Social Native Acquires Olapic to Create Next-Gen Creative Optimisation Platform
By Staff Writer (October 01, 2020)
Social Native announces the acquisition of Olapic Social Native, a marketplace technology company that empowers marketers to source and optimise visual content to improve brand awareness and performance announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide. As customer attention becomes harder and harder […]
How NLP Powers Conversational AI Through Intent Analysis
By Aarushi Singh (September 28, 2020)
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the intention to cancel the purchase Every intent behind an action or text has to be understood leading to many benefits for the company. Companies will be in a better position to […]
Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics
By Staff Writer (September 03, 2020)
Leaders in TV and Digital Consumer Intelligence Team Up to Bring AI-Powered, Cross-Channel Marketing Intelligence to Brands Worldwide Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, today announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq’s data from […]
Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology
By Staff Writer (September 03, 2020)
Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based […]
RichRelevance Launches ‘Deep Recommendations’: The Next Generation of Advanced Commerce Personalisation 
By Staff Writer (September 02, 2020)
An industry-first solution using deep learning AI that generates up to 80% higher attributable sales from product recommendations RichRelevance, a leader in experience personalisation, today announced the launch of first-of-its-kind ‘Deep Recommendations’, a set of advanced personalisation technologies that, unlike traditional recommender engines, does not need historical events and behavioural data to immediately generate relevant […]
Impact Acquires ACTIVATE Influencer Marketing Platform
By Staff Writer (August 26, 2020)
The acquisition bolsters influencer capabilities within Impact’s Partnership Cloud, accelerating market leadership position in influencer industry Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry.  The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign […]
Top 5 Emerging Machine Learning Use Cases with Customer Data
By Staff Writer (August 25, 2020)
Seeing the ways that machine learning and customer data can drive revenue through improved customer experiences is fascinating, the only real limit on how you can use ML-driven predictions is your imagination  Depending on your role, here are some of the uses we think are worth highlighting (and are explored in-depth below): For Marketers: Machine […]
Top 10 Applications of AI in Marketing
By Aarushi Singh (August 23, 2020)
Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]
Cloudera Data Platform for Private Cloud is Now Available
By Staff Writer (August 20, 2020)
Delivers powerful data analytics in minutes using up to 50% less data centre infrastructure, with an easy to use cloud experience across public and private clouds Cloudera, the enterprise data cloud company, today announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud).  CDP Private Cloud extends cloud-native speed, simplicity and economics […]
Gartner Identifies Five Emerging Trends That Will Drive Technology Innovation for the Next Decade
By Staff Writer (August 18, 2020)
Social Distancing Technologies, Composable Enterprise, AI-Assisted Design, Differential Privacy and Biodegradable Sensors Among Key Technologies to Watch The 30 must-watch technologies on the Gartner Inc. Hype Cycle for Emerging Technologies, 2020 include technologies that enable a composable enterprise, aspire to regain society’s trust in technology and alter the state of your brain. “Emerging technologies are disruptive by […]
MSL Makes Commitments Towards Equality in Influencer Marketing
By Staff Writer (August 16, 2020)
MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, MSL Fluency MSL, Publicis Groupe’s leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) […]
DigitalMarketer & ActiveCampaign Partner for A Digital Anti-Conference
By Staff Writer (August 10, 2020)
The inaugural event will connect over 10K marketers to 15+ innovative SaaS technology practitioners for a full day of marketing hacks that drive immediate results This Just Works: Featuring High-Impact Tactics For Driving Pipeline Growth and Improving Your Customer Experience ActiveCampaign, the leader in Customer Experience Automation (CXA), and DigitalMarketer, the premiere online community for digital […]
Customer-led Journeys Just Became a Reality
By Staff Writer (August 09, 2020)
Brands that try to manually automate customer journeys have long been proven to fall behind Self-Optimising Journeys are the only way to ensure future-proof individualised journeys. Learn more, and see how you can get it, too. Earlier today, we announced the general availability of Optimove’s Self-Optimising Journeys—a promise that began over a year ago, and today […]
Tech-Driven Consumer Appetite for Digital is Reshaping Retail's Next Normal
By Staff Writer (August 09, 2020)
Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital.  Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]
Criteo Announces Integration with Zaius to Activate First-Party Audiences Across the Open Internet
By Staff Writer (July 27, 2020)
The partnership enables mutual clients to leverage their first-party data to deliver targeted and relevant advertising that drives measurable outcomes Criteo S.A., the global technology company, powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting capabilities across the […]
Progress Releases Corticon.js for Codeless Automated Digital Decision Making
By Staff Writer (July 19, 2020)
Serverless business rules easily integrate into critical JavaScript applications for low cost, low maintenance, elastic backend deployment Progress, the leading provider of application development and digital experience technologies, today announced the release of Corticon.js, the new serverless rules engine created to quickly and easily build, test and deploy rules to critical JavaScript applications. JavaScript is […]
Acquia Launches New Open Digital Experience Platform
By Staff Writer (July 15, 2020)
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP).  The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]
New services from SAS help brands rapidly adapt to marketing disruption 
By Staff Writer (July 08, 2020)
SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customised engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behaviour during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds […]
CDP or DMP, What Rules Customer Data Management?
By Anjali Gandhi (July 07, 2020)
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
Sprinklr Announces Integration with Google’s Business Messages
By Staff Writer (July 02, 2020)
Brands can transform customer care by routing phone calls to messaging conversations that agents can manage on Sprinklr’s unified platform, Leading companies like SLING TV are already taking advantage of this integration to decrease costs and make customers happier Sprinklr, the leading Customer Experience Management platform (CXM), today announced its integration with Google’s Business Messages, […]
Lytics View provides marketers important customer insights and recommended actions to improve business performance in less than 30 days
By Staff Writer (July 01, 2020)
Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology  Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. Today the company announced the launch of its new product, […]
New Tealium Predict Machine Learning Solution Helps Marketers Proactively Understand CX Data to Deliver ROI Faster
By Staff Writer (June 30, 2020)
New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimise business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn. Tealium, the trusted leader in real-time customer data orchestration, today announced the general availability […]
Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO
By Staff Writer (June 29, 2020)
Knorex today announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices  Knorex, the leading provider of the cross-channel marketing cloud platform, today announced the launch of its […]
AWS Announces Amazon Honeycode
By Staff Writer (June 29, 2020)
Amazon Honeycode makes it easy to build powerful mobile and web applications – with no programming required, Slack and SmugMug among customers planning to use Amazon Honeycode Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced Amazon Honeycode, a fully managed service that allows customers to quickly build powerful mobile and web […]
SAS and Microsoft partner to further shape the future of analytics and AI
By Staff Writer (June 24, 2020)
SAS’ AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in the cloud, expanding their business solutions and unlocking critical […]
Eulerity Doubles Down on Helping Firms Digitize Their Marketing Infrastructure
By Staff Writer (June 01, 2020)
Eulerity, the leader in modern marketing automation for multi-location businesses, today announced the appointment of Julie Samuels to Senior Director of Growth for Eulerity’s franchise division. As Eulerity’s Senior Director of growth, Samuels will oversee critical functions and Eulerity’s key franchise revenue businesses. Samuels will be based out of Eulerity’s New York office and will […]
Bluecore Raises $50M to Accelerate New AI Applications
By Staff Writer (May 31, 2020)
Georgian Partners Doubles Its Investment in Bluecore During Series D Round, Pulling from Its New $1B+ Fund; FirstMark and Norwest Also Reinvest in the Retail Marketing Technology Company Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the close of its $50 million Series […]
7 Strategies to Drive Business Growth Through Digital Experience Innovation
By Brian Solis (May 19, 2020)
Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviours and expectations. New technologies are empowering customers to research and shop differently. These same technologies are also presenting marketers with the ability to transform the role of marketing to become a growth engine for the business. Over the last year, […]
AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands
By Staff Writer (April 23, 2020)
-AdRoll, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-consumer (D2C) brands.  The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement.  The platform is now available for all customers through new […]
Retail’s supply chain is broken and needs to evolve
By Scott Ellis (April 23, 2020)
The Covid-19 global pandemic has forced retailers in the UAE to stretch their supply chains and logistics in unprecedented ways. Whilst supplies of grocery and essential commodities have been coming into the country without a hitch to date, the main problem has been trying to get the product to consumers at a time when there […]
60% of Content Containing COVID-Related Keywords Is Brand Safe
By Staff Writer (April 18, 2020)
New data from GumGum’s content analysis AI system reveals that keyword-based safety strategies are unduly denying brands access to vast viable ad inventories.  GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is […]
Design Thinking, and how Marketers can use it
By Sanjay Swamy (April 14, 2020)
Majd Alsibai, Marketing Director at JTCO MICHELIN,is an experienced Manager of Sales and Marketing with a demonstrated history of working in the automotive industry. Skilled in Marketing Management, Go-to-Market approach, Distribution Development, Negotiation, Strategic Planning, Analytical Skills, and Team Coaching. What is design thinking, and how can marketers use it in marketing? Today, the global […]
Will Covid-19 be the springboard for Human-less Retail?
By Scott Ellis (April 08, 2020)
With many countries around the world still in lockdown due to the Covid-19 pandemic, a lot of my focus this month has been in helping my retail clients to find new ways to cope and (in some cases) meet the increase in e-commerce demand. It would be wrong to write an article without a nod […]
Criteo Announces New Traffic Generation Solution
By Staff Writer (April 07, 2020)
Criteo Announces New Traffic Generation Solution to Increase Engagement in Clients’ Upper-Funnel Campaigns Marketers can now engage with over 300 in-market commerce audiences higher in the customer journey. Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the global availability of its marketing solution for traffic […]
Augmented Analytics: Generating AI-Driven Marketing Intelligence at Scale in a Post COVID-19 World
By Pradyut Hande (March 31, 2020)
In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]
UAE's Way2Smile Solutions Ranked Among the Best AR and VR Companies of 2020 
By Staff Writer (March 03, 2020)
The augmented reality (AR) and VR market is growing steadily and is estimated to reach a market size of $209.2 billion by 2022. DesignRush, a B2B marketplace connecting brands with agencies, determined the best companies that create AR and VR interactive experiences based on real-world environments which businesses can integrate into a wide range of […]
11 Digital Trends Shaping CX and Marketing in 2020
By Brian Solis (January 28, 2020)
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
Talkwalker Launches Conversation Clusters, Accelerates Insight Discovery with Augmented Analytics Tool
By Staff Writer (January 23, 2020)
Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]
It’s All Fake! Digital Advertising’s Biggest Concern
By Shalaka Nalawade (January 14, 2020)
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
Infograph: Future of Artificial Intelligence and Machine Learning in Marketing
By Staff Writer (December 25, 2019)
While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD […]
Informatica and Amazon Web Services Expand Relationship With New Innovations
By Staff Writer (December 04, 2019)
New Data Engineering, Data Lake, and Enterprise Data Warehouse solutions from Informatica are now available on AWS.  Informatica, a leader in enterprise cloud data management, announced new product capabilities and accelerators for Amazon Web Services (AWS) solutions, including Amazon Redshift, Amazon EMR, and AWS Glue recently at AWS re:Invent 2019 in Las Vegas. These new […]
Forrester Names Adobe a Leader in Digital Intelligence Platforms
By Staff Writer (November 12, 2019)
Adobe recently announced that it was one out of two companies recognised as a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2019. As a leader, Adobe received or was among the top scores in the digital experience optimisation, AI/machine learning, technology integrations, product vision, supporting services, partner ecosystem, platform revenue, enterprise customers and […]
Netcore Acquires Boxx.ai, to Reinvent CX with Personalisation at Scale
By Staff Writer (November 10, 2019)
Netcore’s Smartech now becomes Asia’s largest multi-channel marketing automation platform with AI-powered personalisation and recommendation capabilities. Netcore Solutions, a leader in SaaS-based multi-channel marketing automation and communications, has acquired AI startup, Boxx.ai. Netcore’s Smartech will now further empower digital brands to deliver a truly omnichannel personalised experience at scale for every individual across all the […]
Mobile Marketing Strategies to Drive Sales and Revenue
By Aarushi Singh (November 06, 2019)
An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile devices are key communication devices for most of the consumers throughout the globe, and every year the numbers are increasing exponentially.  A study conducted by We Are Social showed that 50% […]
TapClicks Acquires Megalytic, to Offer Seamless Data Integration
By Staff Writer (October 31, 2019)
TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer […]
IDology Fraud Report Sees Decline in Consumer Trust due to Data Breaches
By Staff Writer (October 30, 2019)
IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to […]
Microsoft Expands IoT Capabilities for Azure and IoT Central
By Staff Writer (October 29, 2019)
Microsoft’s new solutions deliver IoT innovations from cloud to edge. Microsoft Corp. announced new capabilities that further simplify the customer journey and deliver highly secured IoT solutions. These solutions help customers embrace IoT as a core strategy to drive better business outcomes, improve safety and address social issues by predicting and preventing equipment failures, optimising smart […]
H2O.ai Unveils New AI Platform for Business, H2O Q
By Staff Writer (October 23, 2019)
H2O.ai, the open source leader in AI and machine learning, showcased new innovations that highlights its vision to democratize AI. The new innovations, including a preview of its new AI platform for business, H2O Q, extend the company’s leadership in AI and machine learning and provides a new way for new categories of business users […]
Identity Puzzle in Customer Data Management
By Sameer Narula (October 16, 2019)
In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]
How Real is Artificial Intelligence for Customer Experience
By Neeraj Pratap Sangani (October 14, 2019)
Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]
Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders
By Staff Writer (October 08, 2019)
Marketing Leaders Report They Struggle With Management, Relevancy and Measurement. Fifty-eight per cent of marketing leaders believe the brand is a critical driver of buyer behaviour for prospects, and 65% believe it is a critical driver of buyer behaviour for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% […]
Get Your Data Machine Learning Ready
By Aarushi Singh (October 07, 2019)
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data. Thanks to ML, companies are now in a better position to understand customers, based on the purchase data, process and previous history of transactions, behavioural patterns, and movements. Customer services via chatbots and virtual […]
How Has Machine Learning Impacted Marketing?
By Pritesh Vishwakarma (October 06, 2019)
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]
Alteryx Acquires Machine Learning Startup, Feature Labs
By Staff Writer (October 06, 2019)
Alteryx, a leader in data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data […]
Top Five Reasons to Attend SAP CX Live This October
By Staff Writer (September 26, 2019)
SAP, a market leader in enterprise application software, is hosting the SAP Customer Experience Live on Sunday, October 6 in Dubai, United Arab Emirates. SAP has been helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Their machine learning, Internet of […]
What Marketers Don’t Know About AI
By Pritesh Vishwakarma (September 24, 2019)
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications.  Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
Oracle Unveils AI-Voice for the Enterprise
By Staff Writer (September 23, 2019)
Oracle introduces natural voice conversations to Digital Assistant and enhances deep learning semantic parser to handle complex linguistic constructs. Oracle announced the availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with […]
5 Take Aways From the 2nd Vibe Marketers Fest
By Staff Writer (September 19, 2019)
The Vibe Marketers Fest (VMF) 2019, the region’s first, largest, and most credible marketing technology event, is just a couple of months away. With all the news coming from its offices, we’re excited to find out what some of the brand leaders will be addressing at the summit. Industry heads from Emirates NBD, Novo Cinemas, […]
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds
By Staff Writer (September 18, 2019)
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers To help organisations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising […]
Why IoT and AI Must Work Together?
By Aarushi Singh (September 17, 2019)
Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different data points, is the information that is set to give marketers a leg up through unparalleled insights. The challenge here is to tap the full potential of data, and the solution […]
Marketing With Data Lakes and Data Warehouses
By Anjali Gandhi (September 01, 2019)
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]
Implementing Machine Learning for Data Analysis
By Aarushi Singh (August 21, 2019)
“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]
How AI is Improving Predictive Analytics
By Aarushi Singh (August 20, 2019)
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction. Big data has become a key driver for enterprises to enhance their sustainability in a competitive business world. With more data being produced and stored than ever before, the […]
5 Data Management Best Practices Marketers Must Know
By Anjali Gandhi (August 20, 2019)
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is the way the brand handles data. Starbucks leadership team includes a head of Global Strategy, Insights and Analytics, which has shaped the brand’s image across the globe, using “methodologies ranging from […]
EY Study: AI Important to a Company’s Success, but Lack of Skilled Personnel Remains a Barrier
By Staff Writer (August 15, 2019)
62 per cent of respondents believe AI will help drive efficiency, competitiveness 31 per cent believe a lack of skilled personnel is the greatest barrier to AI implementation An EY study of US CEOs and business leaders reveals that most executives recognise the value of artificial intelligence (AI), with 84 per cent believing that AI […]
Alteryx Appoints Amy Heidersbach as the New CMO
By Staff Writer (August 13, 2019)
Alteryx, Inc., announced that Amy Heidersbach has joined the company as chief marketing officer (CMO). As the company continues its strong growth, Amy is responsible for evolving the global go-to-market strategy and delivering data-driven programs that help businesses of all sizes leverage analytics to accelerate their own digital transformation and performance. “Marketing is a critical driver […]
Luminoso Launches New Capabilities to Accelerate Customer Feedback Analysis
By Staff Writer (August 07, 2019)
Luminoso announced a series of new capabilities in Luminoso Daylight, the company’s natural language understanding application that offers a fast way for businesses to analyse unstructured text data, such as product reviews, open-ended survey responses, and support tickets.​​ With the introduction of advanced sentiment analysis and a new insights dashboard, Luminoso’s users will be able […]
Lotame Launches Lotame TV, a Connected TV Offering
By Staff Writer (August 07, 2019)
Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]
IBM Software is Now Cloud-Native, to Run on Any Cloud with Red Hat
By Staff Writer (August 04, 2019)
IBM announced that it had transformed its software portfolio to be cloud-native and optimised it to run on Red Hat OpenShift. Enterprises can now build mission-critical applications once and run them on all leading public clouds, including AWS, Microsoft Azure, Google Cloud Platform, Alibaba and IBM Cloud and private clouds. The new cloud-native capabilities will […]
Oracle is a Leader Again in Gartner Magic Quadrant for Multiexperience Development Platforms
By Staff Writer (July 31, 2019)
Oracle has been named a Leader in Gartner’s 2019 Magic Quadrant for Multiexperience Development Platforms report. Previously, Oracle was named a Leader for two consecutive years in the Magic Quadrant for Mobile App Development Platforms (MADPs). The Multiexperience Development Platforms report states, “mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of […]
Data-driven Marketing is Critical for Brands
By Shalaka Nalawade (July 24, 2019)
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]
The Impact of Predictive Analytics on Customer Experience
By Aarushi Singh (July 21, 2019)
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance the customer experience. With organisations harnessing the power of technologies like Big Data, AI, and analytics, marketing has been continually evolving. Enterprises that leverage AI and machine learning have an edge […]
Cloud Analytics Company Manthan Systems to Showcase at Vibe Marketers Fest - Region’s Top MarTech Summit
By Staff Writer (July 16, 2019)
Manthan Systems, a leading cloud analytics company, will be the Gold Sponsor of Vibe Marketer’s Fest – the region’s first, largest, and most credible marketing technology event.  Scheduled on 5 and 6 November 2019 in Dubai, the summit will examine how companies can build a marketing blueprint connecting MarTech stack to goals, strategies and priorities. […]
Evergage Named a Leader Again in Gartner's Magic Quadrant for Personalisation Engines
By Staff Writer (July 09, 2019)
Evergage announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalisation Engines. Evergage placed in the highest overall position for ability to execute in the Magic Quadrant. The Magic Quadrant for Personalisation Engines is now in its second year, with Evergage being recognised as a Leader in both reports. According to […]
Criteo Announces Partnership with Custora, Named in Forrester Report
By Staff Writer (July 04, 2019)
Criteo, the advertising platform for the open internet, has announced its strategic partnership with Custora – a customer intelligence platform that uses machine learning to power personalised marketing, as part of Custora’s Global Audience Partner Program. Companies including Tommy Hilfiger, Tiffany & Co., and Bonobos use Custora’s customer intelligence platform. The partnership will leverage Custora’s […]
IBM Unveils InfoSphere, a New Data Prep Tool Designed to Help Speed DataOps
By Staff Writer (July 01, 2019)
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
Expected Excellence - The Growing Demand for Personalisation
By Sherrylyn Heise (June 24, 2019)
According to Forrester, “a laser-like focus on Customer Experience (CX) is the best path to business success”. Telcos need to up their game if they are to keep pace with the expectations of their customers. The key to this is the development of a more meaningful and relevant personalised experience. Over the last 20 years, […]
IoT in the Middle East: Embracing the Technology
By Aarushi Singh (June 20, 2019)
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience. Businesses with agile ecosystems that have well-equipped Internet of Things (IoT) architecture and the technology to support the latest advancements are undergoing a significant shift. What actually is IoT? Internet of Things or IoT can be explained as […]
MarTech Acquisitions Are On the Rise. What Next?
By Shalaka Nalawade (June 19, 2019)
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
How Does In-App Advertising Work?
By Matthew Kaplan (June 17, 2019)
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]
The Value Dilemma: Choosing the Right MarTech Stack
By Neeraj Pratap Sangani (June 06, 2019)
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]
Is MENA Ready for 5G and Mobile Advertising?
By Anjali Gandhi (May 29, 2019)
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G will improve more than just our mobile connectivity. Millennials and Gen Z are an impatient lot, and as consumers, that’s a good thing. They are looking for everything to happen in […]
How is Conversational AI Powering Marketing and Sales
By Aarushi Singh (May 27, 2019)
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools based on conversational AI, businesses are augmenting their sales efforts and improving lead generation. With Artificial Intelligence (AI) bridging the gap between potential customers and business enterprises, conversational AI has taken […]
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Marketing Infrastructures
By Shalaka Nalawade (May 01, 2019)
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the cloud. We’re betting big on Amazon,” said Salman Al-Khalifa, Crown Prince of Bahrain. He was referring to cloud computing giant Amazon opening its first Amazon Web Services (AWS) Region in Bahrain. The Bahrain government is […]
Reinventing Display Advertising for 2019
By Preeti Kulkarni (May 01, 2019)
A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to display and native advertising? Display advertising needs to step up to tackle the growing effectiveness of programmatic advertising, and to stay relevant to the target audience. One of the newer formats […]

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